Feeding Curiosity + Forgoing Typical

Interested in starting your own entrepreneurial journey in business solutions but unsure what to expect? Then read up on our interview with Jennifer Lynch, CEO & Co-Founder of Wonderlust Collective, located in Lebanon, OH, USA.

What's your business, and who are your customers?

Wonderlust is a boutique insight consultancy that specializes in building brands through the art of conversation. Based on psychological principles and interviewing techniques, we put your target audience at the core of the business to drive passion, purchase, and permanence in their lives. Our clients are movers and shakers in their respective industries - from consumer packaged goods to technology to entertainment - who seek an understanding of their core audiences and how to leverage that knowledge for their brands.

Tell us about yourself

Wonderlust is co-owned by Amy Greene and Jennifer Lynch. Amy grew up in the marketing and advertising world with a focus on leveraging the consumer voice for top brands, while I focused on clinical and organizational psychology after obtaining my doctorate. Our paths crossed through employment at a market research firm where we specialized in consumer understanding. We each parted ways with the company in search of something bold, only to later reconnect to discover that our partnership could rock the industry. And Wonderlust was born. Heading into its sixth year of business, Wonderlust has continued to gain momentum through strong client relationships, excellence in fieldwork, and innovative, unique deliverables. Wonderlust was recently awarded one of Inc Magazine's Fastest Growing (Private) companies in 2022. Our addiction to understanding audiences and how to translate those findings into growth for businesses keeps us wanting more every day.

What's your biggest accomplishment as a business owner?

Our team. The Wonderlust tribe is a unique, passionate group that wants to do epic work. We are life-long learners who are fully invested in supporting and growing with each other on a daily basis. We work hard, but we laugh harder.

What's one of the hardest things that comes with being a business owner?

Our biggest challenge as business owners continues to be scaling. We are learning daily that with growth, we have to spend more time working on the business rather than in the business. Carving out time to think, ideate and plan the direction of Wonderlust has become more and more important - which means intentionally working our way out of projects and day-to-day details.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Just get started - there is no better time than today to take the leap.
Choose your people wisely - surround yourself with people who will push you and make you smarter and, at the end of the day, will be your biggest cheerleaders.
Take time to breathe - burnout is not healthy for you or the business self-care is a must.

Where can people find you and your business?

Website: https://wonderlustinc.com/
Facebook: https://www.facebook.com/WonderlustCollectiveInc
Instagram: https://www.instagram.com/wonderlustcollectiveinc
Twitter: https://twitter.com/wonderlustinc
LinkedIn: https://www.linkedin.com/company/wonderlust-collective-inc/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.