Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Jennifer Lane, founder of Loving Essential Oils, located in Orland, CA, USA.

What's your business, and who are your customers?

Do you love the smell of essential oils? If you're like me, then you can't get enough of them! I love using essential oils to help me relax and de-stress. I also like to make:

  • DIY beauty treatment (like sugar scrubs)
  • Natural remedies (like headache blends)
  • Homemade cleaning products (like disinfectant spray)

Loving Essential Oils is an essential oil blog and aromatherapy website. Our readers are DIYers and people looking to use essential oils for natural health and wellness. Check out our website; it is filled with DIY recipes, Aromatherapy Guides, and Essential Oil Tips! You won't be disappointed!

Tell us about yourself

I'm Jennifer Lane, the owner of Loving Essential Oils. I am a Certified Aromatherapist and a Registered Nurse. I have been in healthcare for over 20 years and have been using essential oils for over ten years. My many years of experience have qualified me to help others that are just starting their natural health journey. My journey starts with my family and wanting the best for our kids. They are what motivate me each day. Our goal for the website is to offer support and guidance for all the oil newbies.

What's your biggest accomplishment as a business owner?

As a business owner, I love connecting with my readers and hearing their feedback on what has helped them, as well as ways that I can better support them. I enjoy sharing simple ways to use essential oils and aromatherapy in everyday life. You will find practical solutions for daily stress and common aliments on Loving Essential Oils.

What's one of the hardest things that come with being a business owner?

The hardest part of being a business owner for me is juggling all the hats that are required to run a successful business. While I outsource some tasks, most of my business is conducted by me. I have had years of learning about SEO, marketing, eCommerce, business success, and entrepreneurship. I have made mistakes along the way, but I have been consistent in growing my business and have built Loving Essential Oils into a major essential oil blog and website.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Consistency. Being consistent in your efforts to move forward each day is a must. For a business to flourish, it needs love and attention.
  2. Keep Learning. Being a business owner, I am always learning something new, like the latest trends and tools, to ensure that my website stays at the top of Google while continuing to keep my website enjoyable for my readers.
  3. Keep Thing Updated. Ensure to keep your business and content relevant and up to date. Doing this keeps content fresh and ensures valuable resources are available to the readers. Loving Essential Oils offers new blog posts each week.

Is there anything else you'd like to share?

Enjoy learning about essential oils and how to use aromatherapy in your daily routine for all-natural health and wellness. Be sure to check out our DIY Essential Oil Guides and Wellness Resources available in our shop! Visit: https://www.lovingessentialoils.com/collections/essential-oil-guides

Where can people find you and your business?

Website: https://www.lovingessentialoils.com/
Facebook: https://www.facebook.com/lovingessentialoils.eo
Instagram: https://www.instagram.com/loving_essential_oils/
Twitter: https://twitter.com/lovingeo_com

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.