Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Jennifer Hooper, a business mindset and empowerment coach based in Scottsdale, AZ, USA.
What's your business, and who are your customers?
I'm an experienced empowerment coach. I help women entrepreneurs move from fear to freedom and make a bigger impact in the world.
Tell us about yourself
As a seasoned professional, I've cultivated diverse business experience from a wide range of industry settings and environments, including high-tech, real estate, nonprofit, education, and personal development. I have experience working at startups, small businesses, and corporations. Now I have my own coaching practice and six coaching certifications.
In 2009 and 2010, I went through a particularly turbulent time in my life in which I got divorced, lost my home, and declared bankruptcy while grieving my father's decline and death from brain cancer. After getting support from therapy for over a year, I eventually felt like I had outgrown that type of support. I turned to coaching instead, and my coach helped me transform. I went from feeling apathetic and uninspired about life to feeling optimistic and empowered to create anything I wanted (and I have). Based on this personal transformation, I became inspired to become a coach myself and help other women.
I love working with women entrepreneurs because they're change-makers. They create new things for themselves, their clients, and the world. Yet entrepreneurship isn't an easy journey. It's filled with experimentation, self-doubt, and lots of fear. It's such a privilege to help my clients work through all of that uncertainty, knowing that on the other side is an incredible sense of freedom: freedom to make powerful decisions, freedom to show up authentically, freedom to use their voice, and more. Watching my clients move through this transformation is the ultimate high for me!
What's your biggest accomplishment as a business owner?
My own entrepreneurial journey has been bumpy, but I'm especially proud of my last three years of revenue, which has grown by 57%, 123%, and 45% in the past 3 years, respectively (while traveling during the pandemic and relocating across the country).
What's one of the hardest things that comes with being a business owner?
The hardest thing for me is being consistent with my sales and marketing efforts. I just want to coach!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't rush. I've learned this lesson the hard way, often jumping full speed ahead toward implementing unvetted ideas that proved to be incredibly time-consuming without enough ROI. Instead, let your ideas marinate. Talk to people. Make sure your brilliant idea is something others want.
- Survey your ideal clients. The process of asking questions and getting feedback from your client's own words is as good as gold. This is how you can home in on their pain points, uncover the best language to use in marketing, and learn how to best serve your clients.
- Get peer support, mentors, and coaches. There's no value in trying to figure out everything alone. With support, you can accelerate your success and make fewer mistakes along the way.
Where can people find you and your business?
Website: https://jenniferhoopercoaching.com/
Facebook: https://www.facebook.com/jhooperempowerment
Instagram: https://www.instagram.com/jhoopercoaches/
LinkedIn: https://www.linkedin.com/in/jhoopercoaches/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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