Interested in starting your own entrepreneurial journey in publication but unsure what to expect? Then read up on our interview with Jeffrey Kippel, author of The Ridiculous Adventures of Serbinand, located in Ixtapa Zihuatanejo, Mexico.

What's your business, and who are your customers?

Helping raise social consciousness with laughter, wellness & empowerment with my comedy books as a talk show host & an ambassador for rethinkFIT —> www.laughoutloud.life

Tell us about yourself

My wife and I helped to pioneer and launch the natural bodybuilding and fitness industry through events, expos, television shows, magazines, workshops, and online communities. While we positively impacted millions of people worldwide, we discovered that most of the fitness world focused just on the outside appearance of the body. What we are sharing is that being fit goes way beyond just strength and appearance. It’s about mental, emotional, social, spiritual, and functional health too. I am motivated to inspire others to hear this message and give people the realization that fitness and wellness are a full package: inside and out, mind to heart, head to toe.

What's your biggest accomplishment as a business owner?

We hosted the largest fitness consumer expos in the country, produced #1 television shows, and helped shape the industry. Now, with my book The Ridiculous Adventures of Serbinand, we’ve incorporated those messages of wellness and empowerment in a fun, laugh-out-loud comedy adventure for all ages.

What's one of the hardest things that come with being a business owner?

I would challenge the word “hard”… it is about constantly showing up and doing the best you can. Everyday.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Dream Big. Focus on the goal. Stay positive and true to your passion.

Is there anything else you'd like to share?

I believe that laughter is one of the greatest “medicines,” and when people take the time to pause long enough in their day to imagine, laugh, and be present in the moment, there will be a lot more happy people! We have launched a campaign to help people discover and experience that: www.laughoutloud.life

Where can people find you and your business?

Website: https://jeffreykippel.com/
Facebook: https://www.facebook.com/profile.php?id=100002516122444
Instagram: https://www.instagram.com/jeffreykippel/
Twitter: https://twitter.com/jeffreykippel
LinkedIn: https://www.linkedin.com/in/jeffreykippel/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.