Nutrition for the Awakers

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Javi Guerrero, CEO of INDYA, located in Valencia, Spain.

What's your business, and who are your customers?

INDYA is a nutrition app to increase your sports performance. Our customers are enthusiastic people: amateurs, amapros, or pros, who love planning and want to have control over their nutrition and know how important it is in our lives.

Tell us about yourself

I ended my career as a nutritionist, and I started with this project ten years ago. First, we were a nutrition center, after a website, and now a very powerful app. For me, it is very enriching to see the results of nutrition and data in athletes and in regular people... etc. We have control over our diets. However, nutrition is inside our bodies. And now, with our expertise and our data, we have control! And it's great!

What's your biggest accomplishment as a business owner?

That international athletes have invested in us. Because they know very well the sports industry and know the importance of nutrition, it's a very big support for INDYA.

What's one of the hardest things that come with being a business owner?

Growing with the same essence that Carlos, cofounder, and I created this project. Currently, we are 25 people. All of them are brilliant, practice sports, and are in love with nutrition and the company. The founders dedicated a lot of time and energy to hiring lovely people.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Have a good idea and a lot of knowledge about this business area.
Surround yourself with brilliant people.
Believe in yourself and in your intuition. For example, a lot of people tell us it is better don't create a company with a friend. And Carlos Laserna and I met since eight years old... I knew that Carlos was the best partner, and I wasn't wrong.

Thanks so much for this interview. I hope that you know better the app INDYA and the importance of nutrition and data in sports.

Where can people find you and your business?

Website: https://getindya.com/
Facebook: https://www.facebook.com/INDYASPAIN
Instagram: https://www.instagram.com/indyaspain/
Twitter: https://twitter.com/INDYASPAIN
LinkedIn: https://www.linkedin.com/company/indya-sportech-nutrition/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.