Chef-Made Frozen Dishes - In Good Company

Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Ashleigh Ferran, founder, of CEO of In Good Company, located in California, USA.

What's your business, and who are your customers?

I’m the Founder and CEO of In Good Company. We offer limited-edition, chef-made frozen meals from local chefs and restaurants you love, delivered to your doorstep in reusable stainless steel containers! Our customers are people that desire a high-quality food experience and value sustainability.

Tell us about yourself

I started with my first business, Keko Box, which would provide large venues with reusable containers, disrupting the world of single-use plastic. This is where my passion for revolutionizing how we eat and creating a world without single-use food and beverage packaging. Once the pandemic hit, I needed to pivot and think about how I could take my skills and expertise and put them towards creating a solution that could also help restaurants and customers who were struggling. I saw a future of a company that could bring value to local businesses, support the community, and help people connect at the dinner table— all while doing it in a way that is good for the planet.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is finding a way to pivot during a global pandemic successfully! It’s been incredible to discover a new opportunity, especially one so different than what I originally anticipated. It’s been an incredible journey!

What's one of the hardest things that come with being a business owner?

One of the hardest things is having to be an expert in so many different areas in the very beginning before you are able to hire others.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Gain clarity on what type of business you want to create and how you plan on capitalizing on it. Raising money is not glamorous and isn’t right for every business. For many companies, increasing revenue or other types of funding can result in an industry better aligned with the kind of business you want to be running.
2. Be able to understand your strengths and weaknesses, and then prioritize your early hires accordingly.
3. Make sure you have a good network of friends, family, and other entrepreneurs. The road is not easy, and you’re going to need it!

Where can people find you and your business?

Website: https://www.eatigc.com/
Instagram: https://www.instagram.com/eatIGC/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.