Anything but Ordinary Advertising

Interested in starting your own entrepreneurial journey in advertising but unsure what to expect? Then read up on our interview with Michael Catherall, Founder of Immersion Creative, located in Vancouver, BC, Canada.

What's your business, and who are your customers?

We are a creative communications company in Vancouver, BC. We work with mid-sized clients throughout British Columbia and the world.

Tell us about yourself

I wanted to write and create for a living. I didn't want to be poor—so I ended up in advertising.

What's your biggest accomplishment as a business owner?

Being in Luerzer's Archive was all I ever wanted. It took me eighteen years. Suddenly, I was featured twice in two campaigns. Now, my life has no purpose.

What's one of the hardest things that comes with being a business owner?

There is never enough time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Make sure you like what you're doing when you have kids because that's what you're going to be doing for the next ten years (or, if you're like me, the rest of your life).

Where can people find you and your business?

Website: https://www.immersioncreative.com/
Facebook: https://www.facebook.com/VancouverAdvertising/
Instagram: https://www.instagram.com/immersioncreativecorp/
Twitter: https://www.twitter.com/mikecatherall
LinkedIn: https://www.linkedin.com/in/vancouveradvertising/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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