Effectively Engage Your Target Audience - iDream.tv

Team Subkit -

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Edith French, CEO of iDream.tv, located in Minneapolis, MN, USA.

What's your business, and who are your customers?

We are a full-service multimedia production company - producing videos, virtual events, and podcasts, but I like to say our core business is problem-solving. We help clients in business, education, and non-profit communities communicate with audiences around the world, often producing in multiple languages.

Tell us about yourself

Curiosity and a passion for creating drive me and the relationships we build with our clients. Every day brings new discoveries. We've created documentaries about total solar eclipses around the world and dog-sledding in Northern Minnesota, produced employment and health training programs in multiple languages, helped non-profits raise money for critical work, and during the pandemic, helped our clients stay in business through engaging virtual conferences.

What's your biggest accomplishment as a business owner?

Strong relationships and keeping pace with technology are what keep us in business. The biggest accomplishment, I think, is having a consistent reputation for doing excellent work and for being good people to work with. In a technology-focused industry that has changed dramatically since we started more than 40 years ago - still being in business is a huge accomplishment.

What's one of the hardest things that comes with being a business owner?

One of the hardest things is knowing when to say no.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Focus on relationships.
  2. Do excellent work.
  3. Find a business that brings you joy.

Where can people find you and your business?

Website: http://www.idream.tv/
Facebook: https://www.facebook.com/edie.french
LinkedIn: https://www.linkedin.com/in/ediefrench/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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