Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Monique Noriega, Owner of Iced Above, located in Whittier, CA, USA.

What's your business, and who are your customers?

Iced Above is a full-experience juice bar located in Uptown Whittier. Our customers range from young families to individuals hanging out with friends.

Tell us about yourself

I always wanted to get into the food industry with fun and different items. When Iced Above was first born, we started with popsicles only. With time passing and the demand growing, we decided to take Iced Above to the next level, thus our fun Aguas with an experience and over-the-top snacks. My motivation is the realization that me having my dream career. I have been given the opportunity to live out my dreams.

What's your biggest accomplishment as a business owner?

My biggest accomplishment would have to be creating a safe place for the community. When opening Iced Above in Whittier, I really wanted a space where families, kids, adults, etc., could come in, have fun, and feel safe and welcomed. Now that the store has opened, that has really come to life!

What's one of the hardest things that comes with being a business owner?

The hardest thing about being a business owner is the actual reality of business. Not every day is an easy day. The reality of business is a joy but also stress. High times and low times. Yes and No. However, you have to remind yourself to keep going.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just do it. There's going to be a lot of hesitation and resistance because it is something new and big; however, just do it! Remind yourself You Can Do It.
  2. Be Consistent. Consistency is key; keep the momentum, and people will notice!
  3. Don't Give Up. It'll be easy to give up and walk away; however, don't do it! The hard times will pass.

Where can people find you and your business?

Website: https://icedabove.com/
Facebook: https://www.facebook.com/IcedAbove/
Instagram: https://www.instagram.com/icedabove/
Twitter: https://twitter.com/icedabove


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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