Human-centered Content - Honeyman Creative Solutions

Team Subkit -

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Rachel Honeyman, Owner of Honeyman Creative Solutions, located in New York, NY, USA.

What's your business, and who are your customers?

My company, Honeyman Creative Solutions, provides content marketing services primarily to small health, fitness, or medical companies.

Tell us about yourself

I've been heavily immersed in the world of content for nearly 15 years. I've worn a lot of hats—writer, editor, content manager, social media manager, and most significantly, in recent years, content strategist. I still wear a lot of hats, but in running my own business, I have the liberty to take on projects that are interesting and get me fired up, so I'm happy to use my broad skillset to help my customers succeed.

What's your biggest accomplishment as a business owner?

While I've freelanced on and off for nearly 15 years, I quit my 9-5 and went all-in on my business in November 2022. In my first month of full-time freelancing, I made enough money to be on pace to fully make up my salary (and then some). I did this by being very selective with the clients I take on and having strong connections that have sent a lot of word-of-mouth work my way.

What's one of the hardest things that comes with being a business owner?

For me, the hardest thing is knowing when to say no. I imagine most entrepreneurs struggle with this in some form or another, but the temptation to take on every project that comes my way is strong! I'm constantly pulling myself back, reminding myself that I'm doing this because I want to work on projects I love and have the freedom to structure my life as I wish. If I take on every project that comes my way, I'll inevitably take on some things I don't really want to work on and eat up my free time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Build strong connections in every area of your life, and don't be afraid to put yourself out there. I've had so much business come my way just through my personal network. You never know who's looking for what you have to offer.
  2. Be selective with your clients. You're much better off taking on fewer, high-quality clients who will reliably pay you on time than taking on a bunch of clients you might spend months chasing down for money.
  3. Go above and beyond for your clients. If you charge what you're worth, there should be no need to nickel and dime your clients. Delight them by giving them more than they expected when they hired you. I guarantee you'll get repeat business from them (or, at the very least, referrals).

Where can people find you and your business?

Website: https://honeymancreative.com/
Instagram: https://www.instagram.com/rachebei/
LinkedIn: https://www.linkedin.com/in/rachel-honeyman/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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