Lash Extensions Without the Commitment - Herr Beauty

Team Subkit -

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Connie Masters, CEO of Herr Beauty Co. Ltd., located in St. John's, NL, Canada.

What's your business, and who are your customers?

Herr Beauty has simplified traditional lash extensions by providing a completely customizable and do-it-yourself, damage-free alternative. HERRlash DIY Lash ExtensionsTM are applied using the revolutionary under lash technique. Small segments of lashes are applied underneath the natural lash to create a seamless look. The lashes are applied using a flexible cluster lash bond which does not harden, allowing natural lashes to grow and freely move while wearing HERRlash segments. To secure the segments to the natural lash, we use a fusing technique with our customized lash applicator. This ensures a seamless, long-lasting, salon-quality result.

Tell us about yourself

I started this venture as a "part-time single parent" with a full-time job. I know the challenges when it comes to finding time for self-care. The added frustration of booking appointments only to have to cancel because of childcare or taking 2-3 hours out of an already tiring schedule is defeating. Lash extensions were always something that I would sacrifice my free time for, but when the pandemic ripped that away, I had to find an alternative. Then, I remembered a little trick I had learned from a YouTube video back in 2008! Applying small portions of lashes underneath the lash instead of on top!! After weeks of people asking about my lashes, I knew I had a product that other people would love.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is that I have created an award-winning product that allows everyone the freedom to tune into their own creativity and create their own beauty.

What's one of the hardest things that comes with being a business owner?

The hardest thing for me is trying to please everyone. I am a huge people pleaser, and sometimes, that is impossible, so it can be exhausting.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure it's a product or service that you love and believe in.
  2. Don't overthink things and trust that the universe will let the pieces fall where they are meant to fall.
  3. Don't fret about the competition. Your product is the best, and your business will reflect that. Your only competition is yourself, and that is to do better than you have the day before.

Where can people find you and your business?

Website: https://www.herrbeauty.ca/
Facebook: https://www.facebook.com/HERRLash
Instagram: https://www.instagram.com/herr.lash/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.