Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Josh Haag, founder and CEO of Heroic Meals, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

Heroic Meals is a gourmet meal prep and delivery service! Putting it simply, we are what's lacking in meal prep services today. We are an all-fresh, never frozen, organic when-possible meal service with nutritionally designed meals. We service the Los Angeles area for anyone looking and wanting the in-between of healthy and delicious food.

Our Michelin-trained chef features a bridging of Appalachian and French cuisine slammed into healthy meal service! We have two sides to the business. One, a true delivery service, either a la carte or subscription-based, delivered to your door, as well as a ghost kitchen and storefront location within Good People Coffee Co! So look for us on Uber eats, DOORDASH, and Postmates!

Tell us about yourself

Personally, I was a chef for a long time before my career in sports performance and pain management took off! Food has always been a passion and missing link for my training clients. Over COVID, I decided to use my passion for food and knowledge of nutrition to create the outstanding service you see in front of you today! I thought if I could not only work my clients out but also control what they eat down to the MACRO, I would only know success…. And the proof is in the pudding! Our training clients live happier, healthier lives daily, and that, to me, is the greatest reward!

What's your biggest accomplishment as a business owner?

My biggest accomplishment so far would be opening our ghost kitchen location and going live for ready service and delivery! Secondly, we are finishing a deal to hopefully be a meal provider to the equinox in Los Angeles!

What's one of the hardest things that comes with being a business owner?

This is easy, balancing all the responsibilities of the big picture things, as well as the little day-to-day task! However, with great people in place, it makes it a lot easier! I love my team:)

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Patience, Patience, Patience.
  2. No fear, and take the leap.
  3. Never give up! Have that drive.

Where can people find you and your business?

Website: https://heroicmeals.net/
Instagram: https://www.instagram.com/Heroicmeals/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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