Helping people write and publish nonfiction books - Leandre Larouche
Interested in starting your own entrepreneurial journey by launching a writing business, but not sure what to expect? Then read up on our interview with Leandre Larouche of Trivium Writing, based in Toronto, Canada.
What's your business and who are your customers?
We help people write and publish nonfiction books. Our clients are deep-thinkers who want to get the word out about their ideas. We make the writing process easy for people with universal, timeless fundamentals.
We believe that writing matters because writing helps to get to the bottom of things and get closer to truth. It impacts individuals, families, communities, societies, and civilizations at large.
Tell us about yourself
I worked as a writing assistant in university and realized how much some people struggle with writing. My students needed to write, but they had never been taught writing in a way that made sense to them. So I took it on myself to develop frameworks they love and understand.
What motivates me is knowing that the people I help impact other people through their words. Writing is an amplifier. I help spread good ideas, which is the most exciting thing for me.
What's your biggest accomplishment as a business owner?
Partnering with a college in the Philippines which uses my material to teach its students (and pre-selling 1,500 copies of a book in the process).
What's one of the hardest things that comes with being a business owner?
Making sure you're doing the right thing at the right time and in the right order.
It's easy to be consumed by passion and get distracted. But running a business comes with duties and responsibilities. We have to remember that.
What are the top 3 tips you'd give to anyone looking to start, run and grow a business today?
Get a mentor, fire your mentor, and follow your instinct.
Is there anything else you'd like to share?
Any business owner should take writing seriously, whether they do it themselves or have someone do it for them. Writing is one of the most powerful skills in the world. I always say, if you know nothing and can write, you'll make a living.
If you have expertise and know how to write, you'll make a fortune. All other things being equal, the person who takes writing seriously always win. That's because good writing shows clarity, confidence, and competence.
Where can people find you and your business?
www.triviumwriting.com
www.thewordleaderpodcast.com
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