Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Floriana Urbisci, Founder of Heal with Floriana, located in Mississauga, ON, CA.

What's your business, and who are your customers?

My name is Floriana Urbisci, and I am a Registered Nutritional Health Practitioner, Herbalist, and Certified Personal Trainer, as well as a member of the International Organization of Nutritional Consultants (IONC) and Registered Orthomolecular Health Practitioner (ROHP).

I specialize in weight loss, digestive disorders, and emotional and mental health disorders. I am truly passionate about helping and motivating my clients to make positive changes towards their health so that they feel energized and amazing every day!

Tell us about yourself

Back in 2005, I was going through some personal health struggles, and I needed a health coach to guide me in the right direction, starting with some knee pain and obesity at that time. After achieving my health goals, I decided to make a career change and go back to school as I got encouraged and excited to help others feel better too!

As a result, the biggest motivation to keep me doing what I love to do is seeing others get results and feeling great! I receive many happy testimonials, and this is very rewarding to me!

What's your biggest accomplishment as a business owner?

My journey back to health is the biggest accomplishment I have ever made!​ In 2005, I was clinically diagnosed with severe depression and gained almost 70 pounds! After taking control of my health goals, I successfully achieved them and have a driven passion to help others! I always remind my clients that optimal health is attainable with a positive mindset, discipline, and consistency!

What's one of the hardest things that come with being a business owner?

I would have to say being self-employed and knowing how important it is to trust the process of running a successful business even when any obstacles come in the way!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start with creating a business card and keep them with you wherever you go as you don't know who you might bump into that needs your services! This was the first and most valuable way I started my business!
  2. Focus on one main social media account for creating a business page to give your clients, neighbors, friends, and families tips and valuable information about you and what you offer. This will also help gain more followers who might be interested in your services.
  3. I always believe it is great to promote something for free on occasion to build clientele and grow your business more! For example, hosting a 30-minute virtual lecture or workshop!

Where can people find you and your business?

Website: https://www.florianaurbisci.com/
Instagram: https://www.instagram.com/florianaurbisci/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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