Highest Standards in Plant-based Nutrition

Interested in starting your own entrepreneurial journey in health supplements but unsure what to expect? Then read up on our interview with Jordan Todesco, CEO of Haelan Products Inc., located in Murfreesboro, TN, USA.

What's your business, and who are your customers?

Haelan Products, Inc. has a 33-year history of providing alternative approaches supporting integrative medicine and increasing the quality of life. Haelan 951® has been found to be simple and effective, designed to use nature’s own elements to assist an individual’s health by promoting the body's own mechanisms of healing.

Tell us about yourself

Growing up, my mentors taught me to choose a pathway in something I love doing. I truly enjoy helping people and "lifting a burden," if you will. So, I actually went to school and received a degree in finance, believing I'd be able to increase others' wealth, thus lifting a burden. Not long after graduating and having worked for several years, I transitioned to the health industry, trusting I could help a greater audience overcome health obstacles rather than financial obstacles. I made the mission statement for the company, "To help even more individuals and families experience the joy that comes from restored health." This is what we are all about here at Haelan Products, Inc.

What's your biggest accomplishment as a business owner?

Other than employing other Americans - which I find most rewarding because I love that we have a business that can help provide for one's family - I feel my biggest accomplishment is that we have had an increase in clients every year. Increasing clients doesn't necessarily mean increasing sales each year (trust me that's not the case), but it means we are helping more and more people every year, which is something special to me.

What's one of the hardest things that come with being a business owner?

Without question, it's the fact that very few things go the way you plan them to. 99% of the time, you can plan a marketing campaign, a new hire, a conference, you name it! But there is always some hiccup that comes along. Sometimes more hiccups than others, and more often than not, you learn something new and become better at running your organization, but "business hiccups" can get tough to deal with.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

"Get the right people onto the bus" - Jim Collins (Good to Great). Having the right people on your team will make the difference in creating the right atmosphere and foundation to grow your business. The wrong people will have the exact opposite effect.
Constantly work on improving yourself. Become more loving, more patient, more diligent, or organized - whatever it may be. You will need to lead your organization, so give those you work with someone to look up to while also being humble enough to learn and adapt their positive traits that are stronger than yours.
Be ready and willing to work 24/7 to reach goals. You won't always need to, but you'll be shocked at how many hours you might need to clock in a single week just to help reach your goal (which might just be payroll at times!).

"Love the one you're with." No matter how many things you have on your plate, no matter how stressed you may be, if you're speaking to one of your customers, forget about ALL of it and focus on only them. Give them one of the best phone calls they've ever had and certainly one they won't forget - show your appreciation.

Where can people find you and your business?

Website: https://haelan951.com/
Facebook: https://www.facebook.com/Haelan951/
Instagram: https://www.instagram.com/haelan951/
LinkedIn: https://www.linkedin.com/in/jordan-todesco-23a4a497/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.