Cultural Competency Navigator - Guystar Enterprises

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Glen Guyton, Founder of GuyStar Enterprises, LLC., located in San Antonio, TX, USA.

What's your business, and who are your customers?

I am a professional speaker and workplace trainer working with organizations that want to increase profits and productivity through building intercultural competency. Accomplish your mission with less stress, reduced risk, and greater efficiency.

I help organizations quantify the effectiveness of their diversity and inclusion goals giving them a measurable baseline. My clients are very diverse. I offer additional programs for educational institutions, non-profits, and meeting professionals.

Tell us about yourself

I started as a nerdy kid growing up in the suburbs of Houston, Texas, before becoming an Air Force Officer in the United States Air Force, teaching middle school, to leading a national non-profit religious organization. During that variety of experiences, I had to relate to diverse people and lead various teams. DEI is not a theory for me. It was as is a way of life.

As an Air Force Officer, Glen served in the Manpower and Organization (MO) division, formulating and implementing staffing policies. I advised senior leadership on human resource management and continuous improvement initiatives and activities.

This gave me extensive experience promoting and fostering an ongoing improvement environment and staying up-to-date with modern business management practices. One of my strengths is assisting leaders in designing and implementing optimized organizational structures. I love what I do and try to share practical, real-life experiences with my clients.

What's your biggest accomplishment as a business owner?

Switching to the virtual environment during COVID-19 positioned me for success. I ran a thriving training business from my virtual studio. I was prepared and ready to deliver, unlike many companies during COVID. My home office studio was prepared to go, and I was well-versed in using technology to engage teams.

What's one of the hardest things that come with being a business owner?

Time management. You have flexibility in setting up your schedule, but you could work 24/7. I am always looking to be better at what I do. I am constantly exploring ways to deliver better outcomes to my clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

These lessons were recently reinforced by my neighborhood's home gutter installation company. They should give a masterclass in a hustle.

1. Do a good job on the gig you have—that's number one. A happy client will pay dividends.
2. Look for opportunities in the space you are in. Go for the work close by.
3. Be quick to respond to potential clients. I don't know what is happening with today's business owners. People are so slow to respond to potential clients.

Where can people find you and your business?

Website: https://www.glenguyton.com/
Facebook: https://www.facebook.com/glenguyton/
Instagram: https://www.instagram.com/glenguyton/
Twitter: https://twitter.com/GlenGuyton
LinkedIn: https://www.linkedin.com/in/glenguyton/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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