Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Greg Williams, a Master Negotiator & Body Language Expert based in New York, NY, USA.

What's your business, and who are your customers?

I train, consult, and coach on the topics of negotiation and reading body language. I have a global clientele that consists of people in the C-Suite of major corporations, high-net-worth individuals, and governments, and I've also negotiated on behalf of Hollywood film creators.

Tell us about yourself

I've been in business for 30 years, a TV news contributor, and a politician. I get up in the morning with the purpose and intent of helping others improve their life by being able to negotiate better while enhancing their ability to read body language to improve their plight.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been my ability to help other business owners and being recognized for my efforts by the Small Business Administration, along with achieving a financial status that allows me not to worry about money.

What's one of the hardest things that comes with being a business owner?

For me, it's trust. I had a business partner steal a quarter of a million dollars from the business. That occurred many years ago, but I still bear the burden of his actions.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. When starting a business, plan your exit strategy - that will give insight into how one runs their business.
  2. Surround yourself with a team of good advisers from multiple industries, the one you're in and those on the fringe. To be successful in business, savvy business owners keep their heads on a swivel.

Where can people find you and your business?

Website: https://www.themasternegotiator.com/
Facebook: https://web.facebook.com/TheMasterNegotiator/
Twitter: https://twitter.com/The_Negotiator
LinkedIn: https://www.linkedin.com/in/themasternegotiator/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.