Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Lizzy Moore, freelancer and consultant of Green Glider, LLC, located in Scottsdale, AZ, USA.
What's your business, and who are your customers?
I am a media director who manages paid media campaigns for advertisers. My role includes strategy, planning, buying, reporting, and management of advertising campaigns. My clients range in size and scope from local or regional advertisers up to full-service ad agencies.
Tell us about yourself
I started in media buying when I found my first paid internship. It was at a media buying agency, and they hired me after I graduated, and the rest is history. About ten years ago, I went from working at agencies to freelancing and consulting full-time under my own company. This has given me the freedom of flexibility in my schedule, location, and the types of work I take on. I have been freelancing since before it was the thing to do post-COVID.
What's your biggest accomplishment as a business owner?
I am proud that I have been able to help smaller businesses grow and succeed with this advertising. This may just be in training them on the proper tools or fully managing campaigns. It's nice to see progress, especially in companies that deserve a win!
What's one of the hardest things that comes with being a business owner?
A major challenge in working solo is not having the luxury of someone to back me up when I want to take time off. Additional planning is needed to make sure my clients are covered when I am out of the office. Also, providing my own healthcare has been an uphill battle in costs and access from time to time.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Dabble in what you want to do before you go full-scale with it.
- Talk to people who have done it before to get real-life advice from some who knows.
- Research, research and do more research on what you need in order to set up your business with any needed licenses, tax advice, etc.
Where can people find you and your business?
Website: https://greenglidermedia.wixsite.com/greenglider
Twitter: https://twitter.com/greengliderads
LinkedIn: https://www.linkedin.com/in/lizzymooregreenglider/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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