Eco-friendly, Cruelty-free, Vegan

Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Nicole Limo, co-founder of Goodness Candles, located in Tempe, AZ, USA.

What's your business, and who are your customers?

We have a candle business! Our customers are candle lovers who also support the care for our environment and are mindful of what goes into their candles!

Tell us about yourself

I am the type of person who always has a candle burning in their home. I love the immediate mood a candle can have on you when it looks and smells beautiful! Although I love candles, I was also conscious about what I was breathing into my lungs, and the effects waste has on the environment. I sought out to look for a candle brand that aligned with my values and was not able to find anything... so I decided to make one!

What's your biggest accomplishment as a business owner?

My biggest accomplishment would have the be the amount of growth my business has had in the short amount of time. Customers and stores are now coming to me asking for orders and to sell my candles in their stores. It is a blessing.

What's one of the hardest things that come with being a business owner?

Learning everything as you go! I had ZERO ideas on how to start a business or run one! It was the biggest challenge, but I loved every second of it. I am so thankful for the number of skills I have built and the confidence I have acquired since starting my own business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Just do it! Don't dwell on the idea! If you have an idea, start today! Why push it off?
Ignore the people who say you can't do it or that it is not a good idea. Who cares what they think. This is for YOU.
It's okay to fail! As long as you get right back up and keep going.

Where can people find you and your business?

Website: https://goodnesscandles.com/

Instagram:
https://www.instagram.com/nicoleelimo/
https://www.instagram.com/goodnesscandles/

LinkedIn: https://www.linkedin.com/in/nicole-limo-4204b8154/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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