Get Better, Faster - Gofit Physical Therapy
Interested in starting your own entrepreneurial journey in health & wellness but unsure what to expect? Then read up on our interview with Kyle Atwell, Co-Owner of GoFit Physical Therapy, located in Annapolis, MD, USA.
What's your business, and who are your customers?
GoFit is a physical therapy practice dedicated to treating athletes and active adults. At GoFit, we help our patients optimize the way they move to reduce their pain so they can continue to participate in the sport or activity they love.
We are different from the traditional physical therapy model in that we don't participate with insurance. This allows us to spend more time with our patients to really identify the root cause of their problem so that we can treat the cause and not the symptoms.
Ultimately this allows us to get our patient's better quicker, with fewer visits. With this in mind, our customers are people who prioritize their health and well-being and want to develop a long-lasting relationship with us for all their movement-related needs.
Tell us about yourself
My wife, who is my business partner and also a physical therapist, were both really fed up with the traditional model of physical therapy. The traditional model of physical therapy has become so unsustainable for the provider and the patient that we, as a profession, are starting to see profession-wide burnout and worsening patient outcomes.
Everything is connected, and if the system is broken, both the provider and the patient are going to lose. We believe deeply in the power of physical therapy to truly change lives and empower people. We knew there had to be a more sustainable way to work as physical therapists that would ultimately benefit the patients that we work with and us.
This is why we started our own business. It's not always about maximizing profits. For us, it's about how we can all win. This is what we are doing now and what we will continue to do.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is validation. Belief is one thing but having that belief actually realized is very validating. Now knowing without any doubt in my mind that I can succeed is my biggest accomplishment.
What's one of the hardest things that come with being a business owner?
The hardest thing is to keep up with all the little things that made us successful in the first place. As a small business, we (my wife and I) literally do everything from actually treating the patients to marketing and all the administrative duties in between.
When we get busy with our patients, it is sometimes easy to let all the other work slide a little bit. It takes effort to keep up with everything.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
To start a business, I would say these three things.
- Believe in yourself, without any doubt, that you can succeed. If I can do it, so can you. Most of it is just how bad you want it.
- Start small. You probably need a lot less than you think to run a successful business. Keep the overhead small and focus on quality patient/customer interactions.
- Keep it simple, find the easiest way for you to predictably attract new clients/patients/leads, and reproduce it. The simpler, the better.
Where can people find you and your business?
Website: https://www.gofit-pt.com/
Facebook: https://www.facebook.com/gofitphysicaltherapy
Instagram: https://www.instagram.com/the_physio_couple/
LinkedIn: https://www.linkedin.com/company/gofitphysicaltherapy/about/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.