Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Glenn Llopis, President of GLLG, located in Holly Spring, NC, USA.
What's your business, and who are your customers?
GLLG develops high-performance leaders, teams and cultures focused on inclusion and the power of individuality. We provide organizations with leadership strategies, personalized training, and customized assessment to best serve a much more informed and knowledgeable individual. As the balance of power shifts from institutions to individuals, GLLG equips organizations to assess, interrupt and pivot away from the old-outdated leadership models that dictated how people should learn, lead, work and conduct business to a modernized leadership model that respects one’s full capacity and dignity but creates the culture that unleashes it to be the best contributor they can be.
Tell us about yourself
I am the son of Cuban Immigrant parents (Frank and Jenny Llopis), a husband to my wife, Annette Llopis, a father to my seven years old daughters, and a brother to Eric Llopis. My family is my focus, and from this foundation, I’ve served as a senior executive, entrepreneur, and senior advisor and keynote speaker to Fortune 500 companies, healthcare providers, and higher education for over 35 years.
My purpose is to create future legacies by sharing my journey of lessons learned, successes, and the wisdom of my father, Frank Llopis, who taught me the immigrant perspective of business leadership that I’ve now turned into a comprehensive leadership methodology from my own experiences and my organization’s research. The methodology focuses on teaching the skills, strategies, shifts, and indicators to navigate survival, renewal, and reinvention for both organizations and their leaders. As a leadership strategy contributing to Forbes Magazine, Entrepreneur Magazine, Harvard Business Review, and my four books (Earning Serendipity, The Innovation Mentality, Leadership in the Age of Personalization, and Unleashing Individuality), my content has been read and applied by millions the world over.
I am motivated each day to help leaders, employees, and their organizations to get out in front of change before circumstances force their hand. I am motivated to help them see opportunities in everything, anticipate the unexpected, unleash their passionate pursuits, live with an entrepreneurial spirit, work with a generous purpose and lead to leave a legacy.
What's your biggest accomplishment as a business owner?
Writing my four books and the impact they have had on people’s personal and professional lives. Most importantly, it knows that these books are an evolution of my father’s learnings that I will now have the honor to share with my daughter.
What's one of the hardest things that come with being a business owner?
When you first start, it makes sure you have the right products and services that people and/or organizations need and want. This is tricky, especially when you are passionate about what you think people and/or organizations need and want. It’s not about what you think. It’s about what the customer needs and wants.
This context takes me to the hardest thing for me as a business owner: Being patient. Because the people and/or organizations that you are trying to serve can’t always “see the most obvious opportunities that are right in front of them.” We live in a world where most people don’t have the broadened observation to see the bigger picture, connect disconnected parts, and build sustainable momentum. As such, they grasp control of the things that they know how to do rather than learn new ways of doing things that will take them out of their comfort zone towards a path of growth and evolution. I’ve learned that most people and organizations define progress as – moving from negative 65% to negative 20% rather than moving above the baseline of zero toward endless possibilities. Progress for most means catching up rather than getting out in front.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
The first tip is to make sure you have a clear understanding of what problem you are solving for people and/or organizations. This seems like a no-brainer, but you’d be surprised how many people try to start a business without a clear understanding of the problem they are trying to solve. This is a recipe for disaster.
The second tip is to make sure you have a clear understanding of your target market. Who are the people and/or organizations that you are trying to reach? This is critical because if you don’t know who you are trying to reach, you won’t be able to craft a message that resonates with them.
The third tip is to make sure you have a clear understanding of your value proposition. What is it that you are offering people and/or organizations that are going to solve their problem? This is important because if you don’t have a clear understanding of your value proposition, you won’t be able to communicate it effectively to your target market.
Where can people find you and your business?
Website: https://www.glennllopis.com/
Facebook: https://www.facebook.com/glennllopis
Instagram: https://www.instagram.com/glenn.llopis/
Twitter: https://twitter.com/GlennLlopis
LinkedIn: https://www.linkedin.com/in/glennllopis/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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