Look Your Best, Feel Your Best

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Garrett Cuppels, a medical director, based in Millsboro, DE, USA.

What's your business, and who are your customers?

It's an aesthetic and rejuvenation center. Our customers are from all walks of life and are interested in improving their appearance and health.

Tell us about yourself

I originally trained as an orthopedic surgeon; however, after an accident left me paralyzed, I was forced to pivot and look for other ways to utilize my education and training. I have always been interested in health, wellness, and fitness, so aesthetics seemed like a good fit. It allows me to do procedures and play an active role in assisting people in improving and maintaining their best possible appearance and health.

What's your biggest accomplishment as a business owner?

Being the COO of a supplement company prior to jumping into aesthetics allowed me to build and develop business knowledge that I otherwise had not experienced in the medical field. I took on the goal of reading all the recommended and required reading from the top business schools in the country to bring my knowledge base to the level of other successful business owners.

What's one of the hardest things that come with being a business owner?

It's taking the first step and executing your idea to bring it to fruition. Not everyone has the mindset required to take the leap from a secure job to the world of being an entrepreneur. It requires a lot of work and sacrifice, but the rewards are worth it in the end.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

You don't have to have a new idea or service; just be better at delivering the product or service to your customers than your competitors.
It's not a straight path to success in business, and there will be ups and downs, but deciding failure is not an option will guarantee you are successful.
Understand you don't have to be good at everything because you can hire people to do those things for you, but do not use that as an excuse to be oblivious to your business details. Attention to detail is paramount to building a successful brand and business, so always knowing your financial numbers makes deciding where to focus your energy to grow much easier.
If you don't believe in your vision, then you can't expect other people to follow you blindly.

Where can people find you and your business?

Website: https://azuricenter.com/
Instagram: https://www.instagram.com/orthosportsmd305/
LinkedIn: https://www.linkedin.com/in/garrett-cuppelsmd/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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