Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Maria Valencia, Founder of Fresh Comfort Inc., located in Frisco, TX, USA.
What's your business, and who are your customers?
Fresh Comfort offers adaptive intimate apparel products to women with severe arthritis, those recovering from a stroke, and those with diabetes who have sensitive skin. Our best-selling, patented design bra, the Easy-Open Style, was ranked #1 Arthritis Design Bra by Verywellhealth.com. Our seamless underwear gives a smooth and comfortable fit without squeezing or putting pressure on the body, which can irritate the skin. Our customers tell us that they feel like they are not wearing anything!
Tell us about yourself
I bring 25+ years of intimate apparel product development and design experience. My area of expertise lies in the plus size and especially the bra area. I founded Fresh Comfort Inc after my personal experience as a caretaker for my mom. She was a very active woman, and after some health issues, her lifestyle became sedentary. Her bras and underwear irritated her skin. I started researching the intimate area and found a void. Although there are more brands surfacing each year, there are many opportunities to better serve this community of women.
What's your biggest accomplishment as a business owner?
My biggest accomplishment to date is that I'm giving back to the community and making a positive impact in a woman's life by giving back their independence to put on a bra. It's rewarding to receive calls from customers thanking us for making their life better!
What's one of the hardest things that come with being a business owner?
As a business owner, there are ups and downs. Also, to keep the cost down, one wears many hats, and there are days when it can be overwhelming. There are many rewarding experiences as well when looking back and seeing what has been accomplished.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
My top tip to those who are interested in becoming an entrepreneur is to ensure you create a service or a product that meets a need. Then know your customer and learn how you can make their lives better. Lastly, listen to their feedback as they will help you to identify what other services and products they need to make their life better.
Where can people find you and your business?
Website: https://www.freshcomfortinc.com/
Facebook: https://www.facebook.com/freshcomfortinc/
Instagram: https://www.instagram.com/freshcomfortbras/
Twitter: https://twitter.com/freshcomfortinc
LinkedIn: https://www.linkedin.com/company/fresh-comfort-inc./
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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