Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Michael Hinson, Co-Founder and Director of Training of Forever Aesthetic Company, located in Mississauga, ON, Canada.
What's your business, and who are your customers?
Forever Aesthetic is a boutique personal training studio, locally owned and operated in Mississauga. We specialize in law enforcement fitness training, body transformations, and sport-specific training. [FA] takes a holistic approach when it comes to training by providing support both inside and outside of the gym.
Tell us about yourself
In my career working in the Civil Engineering industry, I found myself questioning if I was in the career I wanted to pursue in life. The only thing that was bringing me joy at that time was hitting the gym after work every day. People would come up to me daily and ask me if I was a personal trainer, and that's when it dawned on me that I wanted to help people with my passion for fitness. So I studied and became a certified personal trainer. With my certificate, Forever Aesthetic was born. It’s not the motivation that keeps me going every day; it's the dedication to providing our [FA] athletes with the tools they need to succeed.
What's your biggest accomplishment as a business owner?
Opening a private luxury fitness facility (during the pandemic) with my business partner and wife, Lisa, where people feel welcomed and comfortable.
What's one of the hardest things that come with being a business owner?
I would say the uncertainty as every day brings something different. There is a lot of adapting and adjusting to work on a daily basis. To be honest, I like the thrill of the uncertainty, and I feel I've been successful over the years.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure you are passionate about the business you choose to pursue.
- Everything happens for a reason. Try to find the light in all situations.
- Consistency is key. Try to do a little more each day.
Is there anything else you'd like to share?
Living a life where you can work and share your passion with others is one of the most rewarding feelings one can ever experience. I am blessed to have the opportunity to positively impact people's lives every day.
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Where can people find you and your business?
Website: https://www.foreveraesthetic.com/
Facebook: https://www.facebook.com/forever.aesthetic/
Instagram: https://www.instagram.com/forever.aesthetic/
Twitter: https://twitter.com/ForevaAesthetic/
LinkedIn: https://www.linkedin.com/company/forever-aesthetic-co./
YouTube: https://www.youtube.com/c/ForeverAestheticCompany
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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