Your Digital Wellness Buddy

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Kiran Jain, founder, and Chief Experience Officer of Fitza, located in Mumbai, Maharashtra, India.

What's your business, and who are your customers?

The adage 'Health is Wealth' has never been more relevant than now. The pandemic has heightened the awareness of self-care, but do we really know how to go about it?

Is there a playbook that I can follow?
I understand that I need to eat healthily, be active and manage my stress. But how?
Are you expecting me to work with individual Nutritionists, Trainers, and Well-being coaches?
How do I fit them within my busy schedule?
Can I afford and continue with them for long?

Fitza was born with a singular mission to transform these worriers into "self-care warriors" one step at a time. Deeply rooted in our philosophy of promoting gut health through ancient wisdom and remedies, Fitza curates a simple, easy-to-use regimen that addresses all the core aspects of your well-being: Nutritional, Physical, and Mental. In other words, Fitza is your Nutritionist, Trainer, and Mindset Coach, all at the comfort of your fingertips.

Fitza is created by a passionate, experienced, and mission-driven team of Technopreneurs and Care Specialists who have come together to change lives for the better – one person at a time.

Tell us about yourself

As someone who is passionate about leveraging technology to solve real-world problems, Fitza was born out of a personal need when I was diagnosed pre-Diabetic and high Cholesterol in my early 40's. While I was driven to make the right changes, working individually with Dietitian, Fitness Trainer, and Mental Health coach became quite daunting, stressful, and unsustainable. And frustratingly, they were not around when you needed them most.

Fitza was born with this seed to create a holistic Digital Wellness platform that is NOT just another Diet App. It is your all-in-one Nutritionist, Fitness Trainer, and Mindset Coach available to you 24x7. At Fitza, we aim to be your positive influence whose job is to raise awareness, build a positive mindset, and uplift you from time to time. As your true wellness buddy, our mission is to empower you and transform you into a "self-care" warrior!

What's your biggest accomplishment as a business owner?

Being in constant touch with our customers is what we do really well at Fitza. Listening to their transformation journeys, the evolution of their thought processes, and the fact that Fitza has some role to play is what keeps us going every day. It reinforces the belief that we are on the right path.

What's one of the hardest things that come with being a business owner?

Your own bias. While it is appropriate to start off with an end state in mind, you must keep a watching brief on ever-changing customers' needs and wants. Quite often, they are contrary to what you might think they need!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Validate your product idea/hypothesis with real customers rather than your friends and family through a quick prototype.
Think 10x and Build 10x. Only paid customers can validate whether you have hit 10x. Until then, you iterate.
Do one thing at a time, but really well.

Where can people find you and your business?

Website: http://www.fitzawellness.com/
Facebook: https://www.facebook.com/Fitzawellness
Instagram: https://www.instagram.com/fitza_wellness/
LinkedIn: https://www.linkedin.com/company/fitzadiet

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.