Real World Results

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Nick Singer, founder, and CEO of FITology, located in Bethesda, MD, USA.

What's your business, and who are your customers?

I own a boutique, private personal training studio. We offer 1-on-1 personal training, boxing, stretching, and meal planning.

Tell us about yourself

I have been training clients for over ten years. I became interested in fitness while I was growing up playing lacrosse and wrestling. I have competed in powerlifting competitions and coached many fitness competitors and athletes. I have vast experience training all types of clients. I have worked with kids helping them lose weight or train for a sport. I have worked with seniors who need special instruction and care. I also worked with pregnant women and assisted women in losing all the baby fat. I helped people rehabilitate their injuries and be able to exercise properly and safely again. I have worked with women who want to lose fat and tone up, and I also worked with men who want to gain muscle and lose fat. Whatever fitness goal you may have, I've seen it and done it.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is surviving COVID-19 business-wise. For the first year after COVID shut all businesses, I thought I wouldn't be able to make it; I was going to close. But after daily prayers and a lot of time spent adapting to a new environment, I somehow was able to weather the biggest storm I went through as a business owner. Not only did I survive, but we are now busier than we were before COVID!

What's one of the hardest things that come with being a business owner?

You are responsible for everything and everyone inside your establishment. You wear all hats and need to know how to market, do website work, write newsletters, take care of any problem that arises and manage a bunch of people.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't rush into signing a contract. Look around. I spent six months looking at various spaces.
Know your target market.
Make sure to have enough capital on hand. The #1 reason why new businesses fail is not enough starting capital.

Where can people find you and your business?

Website: https://discoverfitology.com/
Facebook: https://www.facebook.com/DiscoverFITology/
Instagram: https://www.instagram.com/fitologybethesda/
Twitter: https://twitter.com/fitologyllc

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.