Fitness for Moms, Made Simple

Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Angela Roller, founder of FIT by HIIT, located in Rogers, AR, USA.

What's your business, and who are your customers?

FIT by HIIT is an online fitness coaching group designed specifically for moms! We help moms lose weight, have more energy, and gain strength through 20-minute workouts. Everything is built for the mom who does not have the luxury of time. We offer simple meal guides to help you take the "what are we eating tonight?" question off the table and a safe place to ask specific questions for any struggles you may have in weight loss!

Tell us about yourself

I started FIT by HIIT as a hobby because of my love for women's fitness. Like many, I gained weight in college and found myself not recognizing the person in the mirror. I had zero energy, and my self-confidence had gone away. I hired a personal trainer to help me lose weight, and it started a passion inside me I never knew I had. As a mom of 2, a 7-year-old boy and a 7-month-old girl, I want to simplify the weight loss process and help women break the cycle of the "fad diet" and stop the "on a diet and off a diet" mentality. I love to teach simple and practical life tips to help you ENJOY eating while still losing weight and feeling strong.

What's your biggest accomplishment as a business owner?

My biggest accomplishment so far has been the 500+ women I have been able to coach over the past six years. It has been so much fun to see these ladies achieve goals they didn't truly believe they could accomplish. The weight loss is great, but the confidence they build, the energy they have, and the example they are setting for their families are so rewarding to see!

What's one of the hardest things that comes with being a business owner?

People see your success but do not see the 99 things you tried that failed. Business is about failing, learning, and being able to try new things. It is never a direct line from start to success, but the small successes add up over time. As I started FIT by HIIT, I never dreamed it could be the sole provider for our family and a growing business that helps to support other families that work alongside us!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Be ok with failure. It isn't "if" but "when" failure happens. Learn from it. View it as an opportunity to grow and be quick to recognize the failure and pivot.
Social media is your friend. There has never been an easier time to grow an audience and get your potential service/product out there. Be real on social media, and you will be shocked at how people latch onto your story.
It is the hardest thing you will ever do but also the most rewarding thing you will ever do. Most people do not start businesses because they are afraid of failure. Failure isn't the enemy. Not pursuing your dreams is the enemy. While we have had plenty of ups and downs in business, I will always be grateful I took the leap of faith. It is so rewarding to be able to help the people we work with!

Where can people find you and your business?

Website: https://www.fitbyhiit.com/
Facebook: https://www.facebook.com/angela.roller.7/
Instagram: https://www.instagram.com/Angela_fitbyhiit/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.