Interested in starting your own entrepreneurial journey in health & fitness but unsure what to expect? Then read up on our interview with David Schutz, Founder of Fit after 50, located in Aptos, CA, USA.
What's your business, and who are your customers?
Fit after 50 provides online fitness, nutrition, and longevity best practices training for people approaching and over 50 years old.
Tell us about yourself
I started Fit after 50 after my father started showing signs of dementia. I'm a research nut, and after looking into dementia, I found that not just dementia but Alzheimer's, type 2 diabetes, cardiovascular disease, and many cancers are preventable if you adopt a lifestyle of regular fitness and healthy nutrition, as well as other factors like sleeping well, managing stress, and others.
I'm motivated by having learned from a CDC site that the second leading causes of death in people 50 and over are "poor nutrition and a lack of exercise." That's heartbreaking for me, so I decided to make a website that teaches people anywhere, anytime, how to get fit and eat properly for healthy aging.
What's your biggest accomplishment as a business owner?
So far, it's creating what I've created, and now it's helping people make the right choices that will add healthy years to their lives.
What's one of the hardest things that come with being a business owner?
It's a fact that the buck stops here, and nothing moves forward unless I make it happen. You must push relentlessly to make it happen and let nothing be an obstacle.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Before you start, be prepared for the long haul, and get your loved ones to support you.
- Be prepared to work long hours and/or years to make it happen, and never stop trying.
- Be passionate about providing service. It's not your bank account. It's your clients. Dedicate yourself to providing real value for your clients, and never stop focusing on that, and you'll get there.
Where can people find you and your business?
Website: https://fitafter50.com/
Facebook: https://www.facebook.com/fitafter50dotcom
Instagram: https://www.instagram.com/davidparkschutz/
LinkedIn: https://www.linkedin.com/in/dpschutz/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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