Authentic, Personalized Paid Advertising

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Sergio Felix, Owner of Felix Media LLC., located in Goodyear, AZ, USA.

What's your business, and who are your customers?

My business helps other businesses with their digital advertising. So think of Facebook, Google, or Tik Tok ads. I help them create a paid ads strategy to get them more customers or leads.

Tell us about yourself

I originally wanted to be a software engineer, I was going to community college, and at the same time, I was experimenting with digital marketing. Long story short, I dropped out and decided to go full-time learning digital marketing on my own instead of the traditional path. I enjoyed working online and learning about digital marketing. I started working on a dropshipping business, and it was tough, but I enjoyed the whole process. Eventually, I started freelancing and enjoyed helping businesses with their digital advertising. Every day I'm motivated to improve my business, whether it is through processes, systems, or creating content, because I enjoy the process.

What's your biggest accomplishment as a business owner?

I would say my biggest accomplishment is helping an eCommerce brand double its revenue with paid advertising within a year.

What's one of the hardest things that comes with being a business owner?

When it comes to being a business owner, you don't have a boss telling you what to do, which is awesome, but it also means you are responsible for a lot more. Meaning you definitely will need discipline; without it, you might not make it long-term because there will be things you have to do that you don't like.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Specifically, to run a digital advertising business, I would say my top 3 tips are these:

Never stop learning, especially in the world of digital marketing. There's always something new (platform updates, policy changes, data changes, new marketing software, new digital strategies, etc.)
Make sure you have processes in place to save time and find out where you are spending time so that you can eventually hire someone to help you. (processes can be documents of tasks you do and organized in a way that someone can follow along and complete)
Make sure you create content for the service you offer. In this new digital age, I believe every business needs to create content to have credibility, provide value, and get more customers in the long run.

Where can people find you and your business?

Website: https://felixmediamarketing.com/
Facebook: https://www.facebook.com/sergiofelixbiz
Instagram: https://www.instagram.com/felixmediallc/
LinkedIn: https://www.linkedin.com/in/sergio-felix/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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