Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Nozinyanga Kunene, Founder of Eyeofyinga Entertainment, located in Johannesburg, Gauteng, South Africa.

What's your business, and who are your customers?

Eyeofyinga was created to fill the gap of offering quality and thoughtful cinematic conceptual shoots. Yes, we are masters of the photographic craft, AND we have specifically developed our photographic approach around conceptualized shoots that best represent YOU. We focus on the psychology of facial expressions and body language and what that tells the viewer. This means that we create your shoot by paying attention to the details and the story they will tell about you, from the way your shoulders are positioned to the way your hands are placed. We will guide you every step of the way.

Tell us about yourself

My name is Nozinyanga Kunene . I am a video editor, photographer, and cinematographer. I've always known I had a place in the entertainment industry. I'm passionate about content creation. I started off as a model but then later realized I actually enjoyed being behind the camera. I started my career as a video editor at Originators.tv Through that experience, I had the opportunity to work with talented people who took me under her wing and gave me so many opportunities to grow as a creative.

As a photographer, I must admit that there is a lot of competition in this industry. There are many creative photographers who do a great job in this industry. So, the skills that one needs should be very high to win a good job. This is a challenge that is affecting photographers in the present day and is likely to affect this industry in the future. The only way to curb this is by sharpening and having unique qualities that will produce nice results and win you a nice role like this one. All you need is to be creative in your own way.

What's your biggest accomplishment as a business owner?

I've had the opportunity to collaborate with the best in the industry. Fortunate to have worked on big projects like Big Brother Naija, Big Brother Titans, BET, Actors Spaces, Moja love, and SABC 1, to name a few. I'm open to growth and working on bigger projects. I want to start taking my business outside of South Africa.

What's one of the hardest things that comes with being a business owner?

Having to balance your daily life and deadlines, especially as a single mother. It gets tricky sometimes.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Always produce quality work. Clients appreciate Quality.. consistency is vital to growing your business, and lastly, discipline will get you far in this industry.

Where can people find you and your business?

Instagram: https://www.instagram.com/eyeofyinga/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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