Interested in starting your own entrepreneurial journey in professional development but unsure what to expect? Then read up on our interview with Judy Schoenberg and Linda Lautenberg, Founders of EvolveMe, located in Holmdel, NJ, USA.

What's your business, and who are your customers?

Our business is EvolveMe. We're a career growth company for women in midlife who are exploring a return to work and/or making a career pivot in their 40s, 50s, and beyond.

Tell us about yourself

Navigating a career transition can seem overwhelming and unachievable. We know because we've been there! We found the process isolating — Linda as a returner after a caregiving break and Judy as a pivoter from a national non-profit.

We knew there were many women in the same position and yearned for a group of like-minded peers with whom to undergo the professional reinvention process.

After building out a program for women returning to work in the social impact sector, we realized the very real need for programming developed for the specific needs of women at mid-life. And we discovered our passion.

We founded EvolveMe as a way to help mid-career women kick-start their career transformation through curated programming and support from each other.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment as business owners is pivoting our company during the pandemic (we had just launched a few months before) and creating a signature virtual training program, the Reinvention Collective. We've led seven cohorts now, and women tell us the experience is life-changing!

What's one of the hardest things that comes with being a business owner?

One of the hardest things that comes with being a business owner is that you have to do ALL the functions that it takes to run a company in the early days of getting started — business development, marketing, finances, product development, customer experience, and more! It can be tiring even when you have a co-founder! If you work on ways to delegate the repetitive parts of your business, it can really help!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't reinvent the wheel - lean on others for support and ask for help!
  2. You don't have to have everything perfect to get started! Perfect is the enemy of good. For example, you don't have to have your website done before you start reaching out to potential clients.
  3. Running a business is a marathon, not a sprint. Appreciate all the wins you have along the way!

Where can people find you and your business?

Website: https://www.evolveme.work/
Facebook: https://www.facebook.com/evolveme.work
Instagram: https://www.instagram.com/evolveme.work/
Twitter: https://twitter.com/evolveme_work
LinkedIn: https://www.linkedin.com/company/evolveme-work/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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