Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Tracy Falcon, founder of Evolv Digital Marketing, located in Edmonton, AB, Canada.
What's your business, and who are your customers?
EVOLV Digital Marketing is a digital agency based in Edmonton. EVOLV works with small and medium-sized businesses to create beautiful, effective, and professional websites. Our A.I. Websites work for you 24/7/365, getting you more customers than a conventional website. Combined with our range of digital marketing tools, we've got you covered so you can focus on growing your business. Our A.I. strategies enable small businesses to convert approximately 19% more website visitors into leads and enquiries. Call us today to find out how we can deliver such a strong ROI.
Tell us about yourself
I started working in the Graphic Design Industry back in the 90s. I worked for one of the first small boutique agencies in Edmonton specializing in Web Design and anything digital. I went from the design studio to a large Edmonton Advertising Agency, where I spent over 15 years in Creative Management and Operations. I love what I do and have always spent a ton of time learning about new technology and better ways of doing business and creating things. I wanted to start a small agency catering to SMEs and give them the products and services they would get from a larger agency without the large price tags—we office state-of-the-art A.I. Websites and Digital Marketing Services with monthly subscription options to allow lower upfront costs, so small business owners can invest in digital strategy to grow without paying $5000+ upfront. Our websites start at $250/m, and we can recommend services like Content Creation, Lead Magnet Creation, and Social Media Management or SEO to promote more growth. We make it easy and affordable with some of the best technology in the market.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is helping customers understand the technology and how it can be a game changer for their business. The same applies to me as an owner. The processes I have in place allow me the freedom to do business and provide the best service possible to my customers. The application of the right tech in any business can be a game changer.
What's one of the hardest things that comes with being a business owner?
I think the hardest thing to deal with as a business owner is time management. It requires a lot of discipline and constant planning to ensure a proper work-life balance. I could spend all day and night working, but that's not a good way to do business. The better you are, the better your business is.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Planning. Business plan and daily planning.
- Set goals and milestones. Review these often and adjust as needed.
- Give back to the community and mentor others if you are able.
Where can people find you and your business?
Website: https://www.evolvdigitalmarketing.com/
Facebook: https://www.facebook.com/profile.php?id=100086980240802
Twitter: https://twitter.com/DigitalEvolv
LinkedIn: https://www.linkedin.com/in/tracy-falcon-5b843a73/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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