Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Steve Erickson, Owner of Evolution Digital Marketing, located in Winnipeg, MB, Canada.
What's your business, and who are your customers?
Evolution Digital Marketing creates amazing solutions for businesses of all sizes who are looking to increase their customer base, sales, and overall growth. Our hybrid system combines high-quality content creation, social media marketing, and SEO or AI-based systems to help drive more traffic from search engines and social media outlets directly to our clients' offers.
Our Lead Generation services help companies develop new leads for their business quickly and efficiently. We work closely with each company to ensure that the strategies implemented will result in higher conversion rates as well as increased sales.
Our Growth Consulting provides clients with insights on how to best utilize existing resources in order to reach out to potential customers through effective digital campaigns tailored specifically toward them. We also provide guidance on which channels should be prioritized when it comes to spending budget on marketing efforts so they can maximize ROI while still achieving desired goals.
We understand the importance of creating engaging content that resonates with audiences, so we offer Content Creation services that create compelling stories about a company's brand identity and products or services offered – making it easier for customers to find what they need without having even search for it! All this ensures our client's messages are heard loud & clear no matter where they're published.
Evolution Digital Marketing provides unmatched services that have helped countless businesses drive more traffic, increase customer engagement, and ultimately grow their sales exponentially. If your business is looking to achieve growth through digital marketing, contact us today to learn more about how we can help you reach success!
Tell us about yourself
I have been in the online marketing space for more than a decade, starting as an SEO consultant. I soon realized that SEO alone wasn't enough for businesses to reach their goals, so I combined high-quality content, social media, and other digital marketing tools to drive growth. I founded Evolution Digital Marketing to help businesses harness the power of digital marketing.
My passion for digital marketing stems from my desire to innovate and explore the possibilities of technology. I've seen the impact digital marketing can have on businesses, and I wanted to create a simple and affordable solution for them. I developed a hybrid system of content creation, social media, and SEO that delivers maximum leads and conversions.
Today, I continue to innovate and use AI-driven systems to automate much of the process while delivering high-quality results. My mission is to help clients grow through lead generation and growth consulting services offered by Evolution Digital Marketing. I stay up-to-date with industry changes and volunteer my time mentoring young professionals and providing guidance on utilizing current technologies to succeed in the field.
What's your biggest accomplishment as a business owner?
Evolution Digital Marketing achieved the distinction of being listed as the number two digital marketing company in Winnipeg by Best in Winnipeg 2023 through expert lead generation and growth consulting services as well as creating content that drove traffic to our clients' offers.
This humbling designation of being named the #2 Digital Marketing Company in Winnipeg in 2023 is a great honor. However, what truly drives us is the success we are helping to achieve for our clients. Our ultimate goal is to ensure that our clients are succeeding in their businesses, and this recognition only serves to validate the value of our services. We are thrilled to be making a positive impact on the success of our clients!
What's one of the hardest things that comes with being a business owner?
As a business owner and a parent, I understand the difficulty of balancing my career and family life. As a total workaholic, It can be overwhelming at times to juggle all the tasks that need to be done in both arenas, but I have found that it is one of the most important things that I focus on each day. With proper planning and organization, I am able to make time for both my work responsibilities and spend quality time with my loved ones. Through this process, I have learned valuable lessons about prioritizing tasks, setting boundaries between work and home life, and taking care of myself so that I can better serve others.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Build a professional skill set that you can monetize and become an expert in. Become someone people seek out for your knowledge, expertise, and exemplary results!
- Strike a balance between speed and accuracy by completing tasks swiftly without sacrificing quality. Remember, timely execution is paramount - done beats perfect in most scenarios!
- Invest your life and energy into tasks that excite you, not merely those with a lucrative paycheck. Find fulfillment by pursuing the activities which bring meaning to your soul!
Where can people find you and your business?
Website: https://evolutiondigitalmarketing.ca/
Facebook: https://www.facebook.com/se1245
Instagram: https://www.instagram.com/steve.erickson/
Twitter: https://twitter.com/SteveEricksonGC
LinkedIn: https://www.linkedin.com/in/steve-erickson-962798121/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.