Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Greg Chiappetta, President of Evolution Chamber INC., located in Thornhill, ON, Canada.

What's your business, and who are your customers?

Evolution Chamber INC. is not a gym or ordinary personal training studio. Located in Thornhill / Markham, Evolution Chamber is the only small-group PERSONAL TRAINING (not boot camp) studio that focuses on one thing and that one thing better than everybody else... individualized accelerated muscle mass break-down and recovery to pack on pure, lean muscle as fast as humanly possible! When you join the tribe, our training does not begin and end at the door, just as physical progression does not just begin and end at the door. You are not just joining for a muscle-blasting workout; you are joining for the systematic results system - The Evolution!

Tell us about yourself

Back in the day, I was a young, skinny kid with no confidence, accomplishments, or anything to my name. Fitness changed everything... Not only how I looked but also how I felt and conducted myself. Anything felt possible moving forward, and I knew changing that for others would be top fulfillment.

What's your biggest accomplishment as a business owner?

Money aside, the top accomplishments within our past 4 years of service are to help engineer the changes that "looking better and feeling better" for others can bring. Seeing somebody come into our studio meek and insecure, then fast forward to 6 months and watching how not only their body but also confidence gleams, it's incredible.

What's one of the hardest things that come with being a business owner?

The most difficult part of being a business owner is similar to the characteristics of success within fitness in itself. Persisting through difficult times, just as well as times that are "easy," is the only path to success. If you treat every day just as much of a blessing as the previous day, success or at least answers to tweak systems or forthcoming actions are inevitable.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure your foundation is set correctly. If you're building a business without strong branding, core values, and market differentiators, no matter how much you put into marketing, your business may have difficulty scaling.
  2. Understand your audience. If you're speaking to everybody, nobody will listen. Niche your sales, marketing, and systematic service or product efforts into who your exact audience is so when they come across you, it will be speaking directly to them.
  3. Learn from experience and mistakes. Don't have paralysis through over-analysis. As long as you have your foundation set and your long-term plan, nothing will ever be perfect at the beginning.

Is there anything else you'd like to share?

It's Evolution Season, baby... ;)

Where can people find you and your business?

Website: https://www.evolution-chamber.com/
Facebook: https://www.facebook.com/EvolutionChamber
Instagram: https://www.instagram.com/evolutionchamber/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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