Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with David Lusk, Owner of Evergreen Sales Group, located in Atlanta, GA, USA.

What's your business, and who are your customers?

We provide Fractional Sales Leadership (MaaS) to SMBs. The offer is for those businesses who don't have the time or resources to effectively and consistently support a sales function and can engage us to do that for them.

We'll do anything you'd like a Head of Sales to oversee. We work with organizations between 5-50 Million in revenue and 5-50 sales reps.

Tell us about yourself

I have been in the sales enablement space for 20-plus years. I have the heart to help develop people to achieve the goals they want to achieve. I sold for several years and would regularly get asked to help others learn to do what I do. People are helping people.

For the past ten years, I've helped a significant organization make much money. Now, I'd like to take that know-how to the aspirational entrepreneur. The individual wants to achieve a dream and is willing to work for it.

What's your biggest accomplishment as a business owner?

Overcoming the fear and risking it. You think you can and know you can, but fear will hold you back. Taking the plunge is a big step forward.

What's one of the hardest things that come with being a business owner?

For me, all the things fly at you all the time. It never ends, and you never catch up. The hardest thing is getting comfortable with that reality.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start today
  2. Understand what your value to the business is. Content, Connections, Selling, Managing. Knowing that helps with the next step...
  3. Outsource what you're not good at. Business today is too competitive to leave Critical Elements unattended. Outsource Accounting, Marketing, Admin, or Sales and Marketing if you're not good at it. Free your mind and your time to do what you do best.

Where can people find you and your business?

Website: https://evergreensales.group/
Twitter: https://twitter.com/drlusk
LinkedIn: https://www.linkedin.com/in/drlusk/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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