Customized For You - Étui Boutique

Team Subkit -

Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Rachel Moskovic, owner of Étui Boutique, located in Ottawa, ON, Canada.

What's your business, and who are your customers?

My business is custom drinkware, home decor, and more! Based on the variety I am able to offer, I have a wide range of customers from young children up to seniors!

Tell us about yourself

I suffer from anxiety and have always worked well kinesthetically (working with my hands). I saw some snow globe tumblers online and thought to myself, "Hey, I can make those!" and became hooked with the process, and from there, it grew.

What's your biggest accomplishment as a business owner?

I know that many businesses tend to base their success on profit or income. Personally, I base it on how happy I can make my customers. Knowing how many customers' visions I have brought to life through drinkware or custom gifts makes me happy.

What's one of the hardest things that come with being a business owner?

Personally, I find pricing one of the hardest things for small business owners. I almost feel that I have to give an explanation for each customer because many individuals don't recognize all that goes into handmade items (time + materials + profit). Because of this, I lowball my time and profit for many of my items in order to attract customers.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure it's something you love.
  2. Be prepared for the amount of time, energy, and lack of sleep it will come with!
  3. Have fun! At the end of the day, you're doing it for yourself - make sure you don't lose your passion!

Where can people find you and your business?

Website: https://etui-boutique.myshopify.com/
Facebook: https://www.facebook.com/EtuiBoutique
Instagram: https://www.instagram.com/etuiboutique/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.