Interested in starting your own entrepreneurial journey in media and e-commerce but unsure what to expect? Then read up on our interview with Jill Ettinger, Co-Founder of Ethos, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Ethos is the leading media and e-commerce platform solely focused on personal and planetary wellness. We speak to a wide-ranging audience interested in sustainability, responsibly sourced products, eco-travel, and how to participate in making the world a better place.
Tell us about yourself
I’ve always been an activist at heart. I went vegan in my teens and attended marches in Washington, DC, protesting war, apartheid, and for women’s rights. Having worked in impact media for more than a decade, co-founding Ethos was a natural evolution for me. I’m motivated as a human bearing witness to a world in distress and as a mother, committed to creating a viable future for my daughter. I’m also deeply motivated by the work and commitment of others who also find it urgent to use their platforms for change.
What's your biggest accomplishment as a business owner?
We love hearing feedback from our readers and our partners. There are so many stories to tell, so many inventions, and great products to spotlight in this rapidly changing marketplace, and we are just so excited to be part of that.
What's one of the hardest things that comes with being a business owner?
Well, we’re fairly new at this, but the hardest part has to be knowing when it’s time for bed. There’s so much to be done, and as an impact brand, we feel the urgency 24-7. But self-care is so critical!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- First, you have to know it’s right in your core. If you can’t stop thinking about it, then follow that.
- Second, surround yourself with great people. That can be co-founders or simply books by inspirational people. But two, the resource pool to help you on your way.
- Third, weather the storms, because there will be many. But keep your head up and keep going.
Where can people find you and your business?
Website: https://the-ethos.co/
Facebook: https://www.facebook.com/elevateyourethos
Instagram: https://www.instagram.com/elevateyourethos/
Twitter: https://twitter.com/the_ethos_co
LinkedIn: https://www.linkedin.com/company/the-ethos-co/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.