Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Cristina Beltran, co-founder of ESTAS Beauty, located in Greensboro, NC, USA.
What's your business, and who are your customers?
ESTAS Beauty is a line of luxury skincare products formulated specifically for scars. Our customers are anybody who has a scar and is looking for a way to treat and manage their scar with effective and luxurious-feeling products.
Tell us about yourself
ESTAS (Every Scar Tells A Story) Beauty was founded in 2019 by Alejandra Thompson and me. We both endured surgeries, which left us with various scars. At age 24, I went into sudden cardiac arrest. I later underwent an open-heart triple-bypass surgery, leaving me with a six-inch scar down her chest. Alejandra had two c-sections.
Frustrated with the lack of luxury skincare products specifically dedicated to treating scars, they collaborated with an award-winning chemist and top doctors to develop products to address scar care, rooted in the belief and desire to celebrate scars. ESTAS Beauty is on a mission to not only help others embrace their scars but to also change the societal stigma against scars. The products are made with the most effective scar care ingredients but have the feel and texture of luxury skincare. They are formulated for both old and new scars, including but not limited to surgical scars, burn scars, and everyday bumps and scrapes.
What's your biggest accomplishment as a business owner?
Selling out within the first few months of our beta launch.
What's one of the hardest things that come with being a business owner?
Maintaining stock. After we sold out, it took us almost eight months to get back in stock. That was really difficult for our customers who depend on ESTAS to maintain their scar care routine.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Choose something you're passionate about. Know your weak points and seek experts to help you with those. Be active on social media.
Where can people find you and your business?
Website: https://estasbeauty.com/
Facebook: https://www.facebook.com/estasbeauty
Instagram: https://www.instagram.com/estasbeauty/
LinkedIn: https://www.linkedin.com/company/estas-beauty/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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