Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Victoria Barrett, owner of Escential Elements by Victoria, located in North Hollywood, CA, USA.

What's your business, and who are your customers?

We make Handcrafted Bath, Body, Home fragrances, and Jewelry. Our customers are typically well-established professional women (40+) who love to treat themselves to personal care and other personal rewards.

Tell us about yourself

I started researching Bath and Body DIY projects as a hobby and turned it into a small side business 12 years ago. Since that time, I have become disabled and am still able to create new products. Last year I began making Handcrafted Jewelry, and I am very happy to have extensive offerings.

What's your biggest accomplishment as a business owner?

I would have to say building strong personal relationships with friends, customers, and prospects. I absolutely love creating products that are pleasing to others, and I enjoy the encouragement, feedback, and recommendations to my business.

What's one of the hardest things that come with being a business owner?

Lack of funding and COVID 19 seeing an unpredictable decrease in sales. Our current situation with increases in costs included Increased postage materials etc.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Research the current marketing trends and limit production to small batches (rather than investing in large quantities). Learn to be aware of fluctuations in times of financial crisis like currently and plan accordingly even sourcing materials is becoming increasingly challenging.

Is there anything else you'd like to share?

Follow your dreams and let your creativity flow!

Where can people find you and your business?

Website: https://escentialelementsbyvictoria.com/
Facebook: https://www.facebook.com/EscentialBiz/
Instagram: https://www.instagram.com/escentialbiz/
Twitter: https://twitter.com/EscentialBiz

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.