Interested in starting your own entrepreneurial journey in digital marketing but unsure what to expect? Then read up on our interview with Sai Karthik Reddy Mekala, Founder of epta.tech, located in Hyderabad, Telangana, India.

What's your business, and who are your customers?

We are a web agency that combines expertise in website development and online marketing to help businesses enhance their online presence and reach their target audience effectively. We provide services such as website design and development, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content creation to drive traffic, increase brand awareness, and generate leads for clients. Our goal is to create a comprehensive digital strategy that integrates a strong website, effective online advertising, and engaging content to help businesses achieve their online marketing objectives.

Tell us about yourself

We are motivated by the desire to help businesses succeed in the digital space. By offering comprehensive web design and digital marketing solutions, we are able to empower businesses to achieve their online marketing goals and reach their target audience effectively. We find satisfaction in witnessing the positive impact that our work has on clients and their businesses, whether it's in the form of increased website traffic, improved search engine rankings, or higher conversions. Additionally, we are driven by the constantly evolving digital landscape, as it provides endless opportunities for growth and learning, both personally and professionally. Overall, the combination of helping businesses succeed and being at the forefront of digital innovation drives our passion for running a web design and digital marketing agency.

What's your biggest accomplishment as a business owner?

  1. Establishing a strong reputation for delivering high-quality website designs and digital marketing services.
  2. Building a diverse portfolio of successful projects for clients from various industries, including e-commerce, healthcare, finance, and non-profits.
  3. Implementing innovative and effective digital marketing strategies that have resulted in increased website traffic for our clients, improved search engine rankings, and higher conversion rates for clients.
  4. Growing our team of talented web designers, developers, and digital marketers, who bring a wealth of experience and expertise to the agency.
  5. Developing strong, long-lasting relationships with clients built on trust, transparency, and a commitment to delivering outstanding results.

What's one of the hardest things that comes with being a business owner?

  1. Staying ahead of the constantly evolving digital landscape and incorporating the latest technologies and best practices into the agency's services.
  2. Balancing the needs and expectations of clients with the realities of time, budget, and resources.
  3. Hiring and retaining top talent in a competitive industry where skilled web designers, developers, and digital marketers are in high demand.
  4. Managing day-to-day operations of the business, from client relations and project management to finance and administration.
  5. Maintaining a strong focus on delivering results for clients while also growing the agency and keeping an eye on the bottom line.
  6. Staying on top of the latest digital marketing trends and best practices and continuously improving the agency's services to meet the evolving needs of clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Develop a strong business plan: Define your target market, services, pricing, and marketing strategy to ensure that your agency has a clear direction and purpose.
  2. Build a team of experts: Hire experienced staff who have the skills and expertise to deliver outstanding results for clients.
  3. Offer high-quality services: Focus on delivering high-quality services that meet the needs of your clients and set your business apart from the competition.
  4. Stay up-to-date with industry trends: Stay informed about the latest trends in the industry and continuously improve your services to stay ahead of the competition.
  5. Network and build relationships: Network with other professionals in the industry, and build strong relationships with clients to grow your business.
  6. Market your services effectively: Develop a comprehensive marketing strategy that includes a strong online presence, targeted advertising, and content marketing to reach your target audience.
  7. Focus on delivering results: Stay focused on delivering results for clients and continuously measure and refine your services to ensure that your agency is delivering the best possible outcomes.

Where can people find you and your business?

Website: https://www.epta.tech/
Facebook: https://www.facebook.com/www.epta.tech
Instagram: https://www.instagram.com/epta.tech/
Twitter: https://twitter.com/epta_tech
LinkedIn: https://www.linkedin.com/company/eptatech/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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