Convergence of Clinical Insight

Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Tim Busche, President, and CEO of Envision Health, located in Bloomfield Hills, MI, USA.

What's your business, and who are your customers?

Envision Health is an award-winning marketing and PR firm based in Bloomfield Hills, MI, founded by two healthcare industry experts with more than 50 years of combined experience. The big differentiator at Envision is that we believe that bringing our clinical insight to marketing and PR expertise is the key to transforming healthcare communications. Our customers are all healthcare vendors who typically sell software, data, and professional services to payers, health systems, life sciences organizations, federal and state governments, and other healthcare entities. For more information, you can visit here.

Tell us about yourself

My business partner, Kelley Smith, RN, MPH, and I set out to create a uniquely differentiated company that truly delivered value without sacrificing an excellent culture. In the process of working on our business plan, we determined that the convergence of my marketing and PR experience, along with Kelley's clinical expertise as an RN, was unique and differentiating. Many young companies lose sight of the importance of culture, but we believe that a strong and supportive work environment – especially remotely – would attract customers, employees, and partners. We are proud to say it has!

What's your biggest accomplishment as a business owner?

We both agree it's our exceptional growth from launching with just Kelley and myself in 2014 to a total of nearly 40 today and still growing. Also, we've proven our hypothesis of what building upon the foundation of an excellent culture means to a young business. It has been instrumental in attracting customers, partners, and, most important, exceptionally-talented employees.

What's one of the hardest things that come with being a business owner?

As mentioned before, when young businesses are in a growth spurt, many business owners can lose focus on what makes them truly great. To us, as it should be, it's our people. So, we try to be more than business owners, rather leaders and mentors to our team. That often means extra time, but it's worth it in the end. Taking the time to maintain our strong culture and live our core values as we grow is critical for our long-term success.

Where can people find you and your business?

Website: https://www.envisionmarketingpr.com/
Facebook: https://www.facebook.com/EnvisionHealthConsulting
Twitter: https://twitter.com/2EnvisionHealth
LinkedIn: https://www.linkedin.com/in/timbusche/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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