Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Michelle Routhenstein, owner and president of Entirely Nourished LLC., located in New York, NY, USA.

What's your business, and who are your customers?

I own a nutrition counseling and consulting private practice that specializes in heart disease management and prevention through science-based nutrition! My customers are grouped into three categories: 1) Individuals who have risk factors for heart disease but without any cardiovascular event - this can include high blood pressure, high cholesterol, diabetes, fatty liver disease, family history of heart disease, elevated calcium score, etc. 2) Individuals who had a cardiac event such as a heart attack, stroke, or open-heart surgery. 3) Individuals with heart conditions that would benefit from science-based nutrition, such as Atrial fibrillation, cardiomyopathy, heart failure, peripheral artery disease, and coronary artery disease.

Tell us about yourself

I am a Preventive Cardiology Dietitian, Registered Dietitian Nutritionist, and Certified Diabetes Educator who specializes in heart disease management and prevention. I hold a Master of Science Degree in Clinical Nutrition and have completed my nutrition dietetic training residency at New York University. I have over ten years of experience counseling individuals and families on chronic disease prevention and management through personalized, science-based nutrition and lifestyle medicine. I get motivated to continue to do the work that I do because of the impact I see on how science-based nutrition positively influences people's quality of life, longevity, energy, and overall thriving health! I have a nutrition counseling and consulting private practice, in which I see clients virtually.

What's your biggest accomplishment as a business owner?

My client's high success rate is one of my biggest accomplishments as a business owner. They continue to fuel my passion and love for what I do. I am also on a mission to change the statistic that heart disease is the number 1 killer globally since we know that 80% of heart disease is preventable through science-based nutrition. I was appointed Chief Medical Officer of Oben Health, whose mission is to reverse heart disease in the black community, which I am excited about as it also allows me to expand my reach and help more people reverse heart disease.

What's one of the hardest things that come with being a business owner?

Turning off! I have three children who I adore and are my everything, and being able to turn off to just be present with them can be challenging at times, but I have learned time management and setting boundaries are key for optimal work/life balance.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Always make sure you are prioritizing your health because, without your health, you cannot keep doing what you are meant to do.
  2. Set boundaries early for your mental health and to prevent burnout.
  3. Be authentic and yourself; that is the best quality you have that nobody else can take from you.

Is there anything else you'd like to share?

Feel free to read my blog, sign up to my newsletter, and visit my website for more heart disease prevention tips! My website is: www.entirelynourished.com.

Where can people find you and your business?

Website: https://entirelynourished.com/
Facebook: https://www.facebook.com/entirelynourished/
Instagram: https://www.instagram.com/heart.health.nutritionist/
LinkedIn: https://www.linkedin.com/in/michellerouthenstein/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.