Classical Pilates Studio- Endurance Pilates And Yoga

Interested in starting your own entrepreneurial journey in fitness and wellness but unsure what to expect? Then read up on our interview with Julie Erickson, Founder & Master Instructor of Endurance Pilates and Yoga LLC, located in Boston, MA, USA.

What's your business, and who are your customers?

We are in the business of educating our students on how to move better and more efficiently, providing an increase in controlled balance ability to participate in other activities- marathons, golf, dance- with no injuries and a greater skill set. We teach effective, safe fitness and change the lives of our students.

Tell us about yourself

I fell in love with Pilates 26 years ago, and I haven't stopped doing it since then. I am very driven and ambitious, empathetic, and resourceful. A tireless worker and kind leader. My health, my family, and my students motivate me to get out of bed at 4:09 AM to be at the studio to train my clients that need that extra push to get their workouts in!

What's your biggest accomplishment as a business owner?

Having 2 studios in Boston and NYC pre-pandemic. I can't wait to get back to this mix!

What's one of the hardest things that comes with being a business owner?

Having to deal with a challenging customer or employee. A lot of times, there is just no solution to repair an unhappy person's opinion. It can be difficult as their negative energy does threaten the peace and friendliness of our studio and our other students. The faster they are seen out and directed elsewhere, the better!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Location is key! Make sure that you have visibility if you are a company that needs foot traffic. Where are your customers willing to travel to? We are in the South End, and Chelsea, NY- both are trendy city areas, destinations for folks, and residential for many as well.

Where can people find you and your business?

Website: https://www.endurancepilatesandyoga.com/
Facebook: https://www.facebook.com/endurancepilatesandyogaboston/
Instagram: https://www.instagram.com/endurancepilates/
Twitter: https://twitter.com/EndurPilates
LinkedIn: https://www.linkedin.com/in/julie-erickson-2509973/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.