Interested in starting your own entrepreneurial journey in branding and marketing but unsure what to expect? Then read up on our interview with Abigail Graham, Co-Founder of Empowered Path Studios, located in Fort Lauderdale, FL, USA.
What's your business, and who are your customers?
Empowered Path Studios is a branding studio that helps entrepreneurs and creatives establish a strong and compelling brand presence so that they can monetize their ideas and turn them into a reality!
Tell us about yourself
Nick and I first started the branding studio because we have always had a deep desire in us to create a life in which we can get paid to bring our creative ideas to life. We had so many creative callings like art, music, photography, creative design, and talking to other creators and entrepreneurs. We wanted to find a way to not have to squeeze into a box and choose one thing for our entire life! We wanted the power to have a brand centered around us and who we are so that whenever we felt a creative shift, we could utilize that inspiration and turn it into profit because we have a community of people interested in everything that we do, create, and sell!
We learned how to do that through the power of personal branding, and now our number one motivation is helping other creative entrepreneurs do that for themselves!
What's your biggest accomplishment as a business owner?
Finding a branding strategy that allowed both me and my husband to step away from the corporate life and enter the creative life and start multiple brands that include: our knack for creative design, my passion for social media, our love for music production, my passion for dance, and our calling for entrepreneurship.
What's one of the hardest things that come with being a business owner?
The hardest thing that comes with being a business owner is establishing a credible brand. In a world full of entrepreneurs and creators, there are more options than ever. Because of that, it's more important than ever to have a strong brand presence that makes you stand out and creates a memorable experience for your audience that leaves them coming back for more.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Choose a business that aligns with your natural skills, knowledge, and passions.
- Leverage the power of collaborating with other creators and entrepreneurs BEFORE relying on ads to grow your audience and gain clientele.
- Start your personal branding journey NOW. Your personal brand is what is going to make your business endeavors fall into place efficiently and impactful.
Where can people find you and your business?
Website: https://empoweredpathstudios.com/
Facebook: https://www.facebook.com/empoweringyourpath/
Instagram: https://www.instagram.com/iam_empath/
LinkedIn: https://www.linkedin.com/in/nick-and-abby/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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