Delicately Dope, Effortlessly Elegant-Emerson Ryder Jewelry
Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Alana Sands, founder of Emerson Ryder Jewelry, located in Beverly Hills, CA, USA.
What's your business, and who are your customers?
Created by me, Alana Sands, and named after my two sons. Emerson Ryder is a collection of fine jewelry mixing bohemian cool with timeless elegance ranging from delicate necklaces and charm bracelets to minimal earrings. The line is designed to be warmed, mixed, and layered effortlessly chic and instantly classic. I started the line as an ode to my grandmother, whose handmade charm bracelets I cherished from childhood; when I started making bracelets for myself, it soon became the must-have item among my friends as each clambered with their own request. From then, fate took hold, and my passion project quickly became an item among Tastemakers like Alessandra Ambrosio,
Kim Kardashian, Maria Menounos, Minka Kelly, Miley Cyrus, Madonna, and Nikki Reed favoring pieces. Handmade in Los Angeles, Emerson Ryder selects only the finest materials, including 14 karat gold, white and black diamonds, onyx pirate malachite, and turquoise imported from New Mexico. Every year we come out with the "Cruz collection" for my 3 rd son Cruz.
Tell us about yourself
I had two kids & I wasn't stimulated or fulfilled being "just a lady who lunched" type of mom; I had to do something creative. Growing up modeling and acting, I was always creative. So I created a jewelry line of things I wanted to wear myself.
What's your biggest accomplishment as a business owner?
Creating pieces that other people want to wear. Collaborating with charities to make custom pieces for donations putting smiles on people's faces.
What's one of the hardest things that come with being a business owner?
Managing at all, especially when it becomes a success, has been probably the most difficulty staying current.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Stay consistent, honest, loyal, and persistent. Everything else will fall into place.
Is there anything else you'd like to share?
Being a business owner has been one of the greatest accomplishments aside from having my three beautiful boys. I feel so blessed that people who wear my jewelry know my jewelry. If they're looking for nameplates, they come to my company just for that; we are known especially for our custom nameplates.
Where can people find you and your business?
Website: https://emersonryder.com/
Facebook: https://www.facebook.com/emersonryderjewelry/
Instagram: https://www.instagram.com/emersonryder_jewelry/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
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