Interested in starting your own entrepreneurial journey in home care but unsure what to expect? Then read up on our interview with Sheridan Foster, Founder & CEO of Elemental Green, located in Los Altos, CA, USA.
What's your business, and who are your customers?
Elemental Green and Zero Energy Project are the two digital media properties under our umbrella. We focus on accelerating the adoption of more sustainable residential building products and techniques. Consumers, Architects, Builders, and Real Estate Pros all benefit from the insights found in our articles. Manufacturers and service providers appreciate the direct connection to those who will be making purchase decisions.
Tell us about yourself
My background is as an electrical & computer engineer who moved into executive management. I left the world of Fortune 500 to find Elemental Green. I was motivated to streamline the discovery process for green building solutions after my own frustration at seeking solutions when I was involved in building a home.
What's your biggest accomplishment as a business owner?
When we saw the growth of organic search traffic and realized that this meant we were reaching people when they were actively engaged in learning more about what it means to be sustainable.
What's one of the hardest things that comes with being a business owner?
Running a business means being agile in responding to new opportunities and challenges. Sometimes it takes a bit of bravery to try something different or even to stay the course when things are not unfolding at the planned pace.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Define very clearly what success looks like - who are you serving in the broadest sense, and what are they looking for from your company.
- Make sure that you manage where you spend your time and resources to align with your definition of success.
- Don't expect to know the full path to success up front. Take a hint from the tech industry and plan a short and mid-term roadmap and adjust as things change or new opportunities arise.
Where can people find you and your business?
Website: https://elemental.green/
Facebook: https://www.facebook.com/ElementalGreenBuild/
Instagram: https://www.instagram.com/elemental.green/
Twitter: https://twitter.com/elementalgreen
LinkedIn: https://www.linkedin.com/company/elemental-green/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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