Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Brandon Amoroso, Founder and President of Electriq, located in Miami, FL, USA.
What's your business, and who are your customers?
I am the Founder and President of Electriq, a DRINKS company. We are a leading DTC agency, Shopify Plus Certified Partner, and the first Retention-as-a-Service Agency. Our work is built around helping e-commerce brands leverage technologies to build strong long-term relationships with their customers so they can improve their retention rates and increase overall lifetime value.
Tell us about yourself
I started Electriq during college as a way to help make ends meet and stay out of corporate America. When my approach started really delivering results, the work expanded, and so I started building teams to help handle the work. Now, about three years later, the organization has grown far beyond what I could have expected and ultimately led to an acquisition by DRINKS. I am deeply motivated by creating a thriving environment for the Electriq team, so they are empowered to make our clients successful.
What's your biggest accomplishment as a business owner?
The strategic decision to focus the agency entirely on retention in the Shopify ecosystem was a powerful moment. From that day forward, we became specialists and leaders in the field. Our work was so valued DRINKS acquired us to help grow their wine technology business.
What's one of the hardest things that comes with being a business owner?
Knowing when to let go. It is so hard to empower others to take the business you built and run with it and to trust them to do a good job. I believe in empowering my teams, so the less day-to-day micromanagement I do, the better. But when you own and love the business, it’s hard to step back and let the business be its own thing.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Find a thing you are really good at–a problem you excel in solving and focus only on that. But be prepared to pivot and adjust if the market changes.
- Don’t do everything. Hire people that are confident in their abilities and get out of the way so they can work.
- Play. Not everything has to be a dead-serious endgame proposition. Business is life. Business is fun. People are amazing. Celebrate them!
Where can people find you and your business?
Website: https://www.electriqmarketing.com/
Instagram: https://www.instagram.com/bamoroso11/
Twitter: https://twitter.com/AmorosoBrandon
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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