Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Hannah Chisholm, founder of Eggcitables, located in Halifax, NS, Canada.
What's your business, and who are your customers?
Eggcitables manufacturers and distributes a plant-based egg alternative made from chickpeas. All our products are vegan, free from the top common allergens, and can be used to replace eggs in almost all cooking & baking recipes. Our customers range from individuals with egg allergies, people trying to reduce their animal product consumption (for health, environmental, ethical reasons), to individuals who just don't like regular eggs. We like to say Eggcitables are eggs for everyone!
Tell us about yourself
I have suffered from multiple food allergies my entire life (milk, egg, nuts, shellfish)... so I really understand what it's like living with dietary restrictions. Growing up, I really got to witness the rise in veganism & plant-based eating - with the introduction of many dairy-free alternative products. So I asked myself - why hasn't someone developed an alternative to eggs yet? I created Eggcitables plant-based eggs so people can enjoy all the recipes they know and love - but with an egg-free alternative.
What's your biggest accomplishment as a business owner?
Making an impact in my customer's life and seeing their joy/excitement because of our products.
What's one of the hardest things that come with being a business owner?
As a sole entrepreneur - dealing with isolation is a really big challenge. I'm naturally a social, extroverted person, so I really thrive being surrounded by others. Working as a sole founder, an entrepreneur can be demotivating at times, so I stay connected with a number of mentors & industry experts who act as an advisory team.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- However much money you think you need to start, double it.
- PLAN AHEAD - try to predict anything that can go wrong.
- Customer discovery - talk to everyone about your business, learn from your customers.
Where can people find you and your business?
Website: https://www.eggcitables.com/
Facebook: https://www.facebook.com/eggcitables/
Instagram: https://www.instagram.com/eggcitables
TikTok: https://www.tiktok.com/@eggcitables?
Twitter: https://twitter.com/eggcitables
LinkedIn: https://www.linkedin.com/company/eggcitables/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.