Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jason Higgins, Founder & CEO of Easy Day Hemp, located in Fort Lauderdale, FL, USA.
What's your business, and who are your customers?
Easy Day Hemp is a company that offers a natural alternative for individuals seeking to improve their health and wellness. Led by founder and veteran Navy SEAL and CIA contractor Jason Higgins, Easy Day Hemp is dedicated to providing high-quality CBD products and plant-based remedies for a variety of health concerns. The company values honesty, integrity, and putting the customer first, and it offers a discount for all veterans and first responders. At Easy Day Hemp, our mission is to promote health liberation and empower individuals to take control of their bodies and minds through the power of natural remedies. We serve all those who could benefit from our products which is everyone.
Tell us about yourself
I am a former US Navy SEAL and CIA Contractor with a deep appreciation for the sacrifices made by those who serve our country. At the age of 17, I left my hometown in Maine and enlisted in the United States Navy with the goal of becoming a SEAL. After the successful completion of my training in 2002, I was stationed at SEAL Team 4, where I was deployed to Central and South America and Iraq, completing three deployments over nine years.
After leaving the Navy and the Special Warfare Community, I continued to serve my country as a CIA Contractor involved in US intelligence clandestine operations for five years. However, I realized that it was time for a change and stepped away from direct combat roles to focus on my recovery.
For the next three years, I traveled the world searching for natural medicines that could help me. I started incorporating natural healing practices such as Ashtanga Yoga, Wim-Hof breathing, cold exposure, and plant-based supplements and medicines, which were a stark contrast to the regime of medications given to me by the VA. With the help of some amazing practitioners, I was able to shed my dependence on prescription medications and found clarity without relying on artificial sources.
With a passion for educating others, I have since focused my energies on exposing myself to the latest technologies available to veterans for PTSD and anxiety-related issues. I am dedicated to furthering my own recovery and teaching my fellow veterans about the treatments and benefits available to them. I have been lucky enough to work with practitioners at the forefront of plant-based medicines and have seen the power of natural remedies firsthand. My mission is to spread this knowledge and empower individuals to take control of their bodies and minds through the power of natural remedies.
What's your biggest accomplishment as a business owner?
As a business owner, my greatest accomplishment is the positive impact I have had on the lives of others. Hearing from my customers about the difference I have made in their lives is incredibly fulfilling and drives me to continue my work. From helping individuals get back on track and find a new sense of purpose to supporting those who were struggling with their mental and physical health, I am proud to have made a difference in the lives of so many people.
In some cases, I have even had the privilege of helping individuals who were considering suicide. By pointing them toward programs and resources that could help them, I have been able to make a real difference in their lives and help them find hope and a brighter future.
Knowing that I have had a hand in helping others find happiness and well-being is the most rewarding aspect of my business, and it is what motivates me each day to continue providing the best possible products and services. Whether through my natural remedies or my unwavering commitment to customer satisfaction, I am proud to be making a positive difference in the world.
What's one of the hardest things that comes with being a business owner?
As a business owner, one of the hardest things is the daily grind and the need for constant consistency. The challenges are even greater in a restricted category, where your business is constantly under attack and the competition is fierce. However, my background as a warfighter has made all the difference in navigating these challenges.
The need to remain focused and driven every day while also staying true to your values and mission can be a significant challenge. It requires a great deal of hard work, dedication, and perseverance to succeed. However, the satisfaction of making a positive impact on the lives of others and being your own boss makes it all worth it.
Being a business owner is not for the faint of heart, but with determination and a strong sense of purpose, it can be an incredibly rewarding experience. I am proud of what I have accomplished and am dedicated to continuing to provide the best possible products and services to my customers.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
As someone with experience starting and growing a business, I have some valuable tips to share with anyone looking to do the same:
- Avoid a restricted category. Starting a business in a restricted category can be incredibly challenging and may not be the best choice for everyone. The challenges in these industries can be significant, and it can be difficult to reach your target audience and build a successful business.
- Consistency is key. Whether it's in your marketing efforts, product offerings, or customer service, being consistent is critical to building a successful business. It's important to establish a strong brand and stick to it over time to build trust and credibility with your customers.
- Surround yourself with good people. There are a lot of people in the business world who are not honest or trustworthy, so it's important to surround yourself with individuals who have your best interests at heart and who can help you grow your business. This can include employees, advisors, mentors, and other business owners who share your values and mission.
By following these tips and focusing on your goals, you can set yourself up for success as a business owner and make a positive impact on the world.
Where can people find you and your business?
Website: https://www.easydayhemp.com/
Instagram: https://www.instagram.com/easydayhemp/
Twitter: https://twitter.com/EasyDayHemp
LinkedIn: https://www.linkedin.com/in/easydayjason/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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