Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Ali Perry-Hatch, CEO of Earth Harbor, located in Springville, UT, USA.

What's your business, and who are your customers?

Earth Harbor was born with the mission of creating the highest-quality, ocean-friendly, self-care products that are beyond non-toxic, synthetic-free, and plant-based. Because clean beauty means a clean conscience, we believe in giving you products that are also ethical, sustainable, versatile, and scientific. Both you and our planet require this comprehensive approach for long-term health and beauty. Our main customers are individuals looking for sensorial, sustainable, and scientific skincare.

Tell us about yourself

As a certified toxicology scientist + herbalist, + humanitarian engineer, I couldn’t find premium natural beauty products that lived up to my strict standards of being effective, ethical, purely natural, rooted in science, and all-around indulgent (while not breaking the bank!). That’s when I started making my own right out of my tiny treehouse kitchen — and Earth Harbor was born!

What's your biggest accomplishment as a business owner?

I’m just happy to have been able to grow Earth Harbor from the most difficult time in my life — after a near-fatal car accident that caused me to lose my job and struggle to provide for my family — to where it is now — wondrously thriving with awesome customers and retailers, helping others and our oceans, with many more super exciting things on the horizon!

What's one of the hardest things that come with being a business owner?

Finding a balance between my personal life and running a business has been a continuously evolving challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

To all of you wanting to chase your dreams, just know that you can do it too... even if you’re still paying off student loans, have kids, have medical bills, have mental or physical illnesses, or any other hardships that seem insurmountable to break into any industry with (all of those mentioned are things I still struggle with so you are not alone, and we’re here to champion you on!).

Where can people find you and your business?

Website: https://earthharbor.com/
Facebook: https://www.facebook.com/EarthHarborNaturals/
Instagram: https://www.instagram.com/earthharbor/
Twitter: https://twitter.com/earthharborlife
LinkedIn: https://www.linkedin.com/company/earth-harbor-naturals/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.